BlackBerry Will Be Tested In Its Largest Market In Asia!

The BlackBerry smartphones were said to be one of the most demanded phones at one point of time. The maker of these phones, Research in Motion Ltd was seen as the pioneer in the global smartphone industry. However, over the past few years, the market has expanded considerably as new players made their way into it. Therefore, BlackBerry smartphones lost their popularity, especially because of the debut of the iPhone in 2007. The market share of the company declined rapidly. Nonetheless, the company, which has renamed itself BlackBerry, is looking to make a turnaround in the market. Therefore, it has introduced its new platform, the BlackBerry 10 and the Z10 is its current flagship smartphone.

The new phone was released in January, 2013 and is available in several key markets. However, it is yet to be launched in the biggest Asian market of the company, Indonesia. The company is hoping that the new Z10 will reinvigorate its sales in the market. However, it is being said that the company will have a tough time in clawing back the market share it wants because the handsets are prohibitive to consumers due to their prices and competitors are also launching new handset models soon. Hence, the possibilities aren't very bright.

The company has a lot riding on its new Z10 smartphone. The market share of BlackBerry has shriveled away and it wants to gain it back. The problem is that the new smartphone will be available in Indonesia on March 15th and its competitor, Samsung Electronics is set to unveil its next flagship Galaxy smartphone, the S IV on March 14th. The BlackBerry smartphones still enjoy a huge popularity in Indonesian markets. But their market share has declined since the introduction of phones from Sony Corp and Samsung Electronics for catering to the requirements of the Indonesian market.

Nevertheless, it is the hope of the company that the BlackBerry Z10 will be an immense success in the most populous nation of Southeast Asia because it has been loaded with locally developed applications. The only big question is that how much the consumers will be ready to pay for the smartphone. Its price has been decided at $721, even though phones as low as $40 are also available in the Indonesian market. An analyst has said that the price point of the new smartphone will be interesting, especially in relation to the middle income bracket.

The steep price indicates that not a high number of shipments can be expected for the smartphone. In terms of new handsets sold, it has been discovered that BlackBerry smartphones held a market share of about 67% in 2011, but it dropped in 2012 to 42%. In comparison, Samsung only had 23% market share which doubled to 48% in 2012. Regardless, BlackBerry has said that the Indonesian market means a lot for the Waterloo, Ontario based company and extreme marketing support is being provided to the launch of the all new touch phone in the Indonesian market. Numerous apps of the new platform are especially made for Indonesian customers.

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