HD Stock Video Clips - 6 Ways They Help Advertisers
Every day you watch hundreds of video ads either on TV or online and much of it is built off of HD stock video clips. There are lots of reasons they use stock video footage and many of those reasons are ones that you'll appreciate when it comes to taking advantage of stock footage in your own presentations, commercials and video advertising in your campaigns. Check out these reasons that advertising producers use HD clips, news footage and stock videos in their campaigns.
1. HD video looks better than standard video clips. The quality difference is obvious and when viewed, potential customers are attracted to the best looking video quality.
2. Using stock footage saves money since video producers don't have to reinvent the wheel. Instead of spending money on HD video equipment and shooting their own clips, using stock footage is significantly less expensive.
3. Taking advantage of HD sports videos enables producers to save time when they are using sports footage in their presentations. While shooting new footage makes for unique content, taking advantage of stock footage saves them from having to sort through hours of footage to edit out the right segment.
4. Some HD clips are royalty free which is important if you are working on a tight budget. Royalty free clips can be used multiple times in different productions since the rights only have to be purchased once. Over the life of the campaign, a lot of money can be saved.
5. Editing time and editing wages are decreased as well. Since these clips are essentially already finished, all you have to do is drop them into the production at the right spot and overlay the soundtrack and you are done.
6. HD news footage has lots of uses, especially when making a specific point or if you need to "lock in" a time period. If making a point, news footage has the ability to lend credence to your concept and archival footage can help viewers suspend disbelief that this segment or production was set at an earlier time like the 1960's.
HD stock video clips give advertisers the ability to make their productions into what they want instead of having to settle for what they can do on their own. Using stock footage saves money, saves time and saves wasted effort because everything they need is right there, already put together. Take a look at using HD video clips when it comes time for you to put together a project. It will save you money, time and effort.
About the Author
When HD clips and news footage are used in presentations and video advertising, the time-saving and financial savings are compelling and so is the professional look and feel. HD news footage and BBC clips are available on many subjects and time-frames for Lewis Williamson to search through stock news footage. Visit http://www.bbcmotiongallery.com/gallery/bin/default~navigation~BBC+Motion+Gallery+Collections~High+Definition.do for more information.
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