Strategies for Article Marketing: Five Tips That Will Help Boost The Popularity Of Your Articles
You've done the hard work of writing and submitting an article, and now you want to know what you can do to get more people reading it.
Actually, there are a number of strategies you can employ to help promote your article, most of which will function automatically once you have set them up, saving you time and also increasing the effectiveness of your article submissions.
Detailed below are 5 extra ways to publicize your articles:
1 - Twitter and Facebook
Two excellent places to share your articles are these social media titans. Do not worry about needing to update you Twitter or Facebook accounts when you publish an article or that this process will take up a lot of your time.
There really is no remembering or work involved if you set things up using a free service such as TwitterFeed.
You can make use of your article RSS feed to automatically update your Facebook and Twitter acconts via TwitterFeed, whenever you publish a new article. You can even program the text that will precede the link to your article to something like, "Here's my latest article" or something similar.
Almost certainly your chosen article directory will provide an RSS feed for your articles. Once your articles are published on the directory, this feed provides a really simple way to market them.
2 - Updating your blog and website automatically
Another fantastic idea is posting automatic updates to your website and blog via your article RSS feed. On your website, you could decide to devote an entire page to your most recent articles. Whereas, on your blog you can set things up so that your latest article titles and excerpts (along with a link back to that article ) appear in the side bar.
That way, anyone who is looking at your site or blog can easily locate the helpful content that you've created. You are also building valuable backlinks to your articles, which helps with your search engine rankings.
3 - Make use of the bookmarking sites such as Digg, StumbleUpon, Delicious, and so on.
On your favourite article directory there is almost certainly a tool that will allow you to promote your articles to the various bookmarking sites straight from the article directory. As an alternative, you may choose to go straight to the bookmarking site to recommend your content.
When you bookmark an article or other piece of online content you are basically saying to other people, "Hey, take a look at this. I recommend it to you."
This can be a great help in gaining exposure for your articles--just ensure you also recommend other pieces of content that are not your own. Otherwise it might hurt your credibility if it seems that you are only recommending your own writing.
4 - Article updates to your Squidoo lens
Put simply a Squidoo lens is a web page that you have created on some aspect of your topic.
With your written content you can include photo's, surveys, and all sorts of interesting things. One of the things you could add is a section that updates automatically with the title, short description and link to your latest articles. Once again, your article RSS will generate these auto updates.
5 - The resource boxes of your articles
You might not have considered this before, but you can try linking to a previous related article from your resource box. When you create the link, use the keyword phrase you've targeted in the other article as anchor text for the link. It's worth a try!
Article marketing is a very multidimensional tool for publicizing your website and for gaining a higher ranking in search engines. When you think of all the ways you can use your articles after they are already published, it's amazing to contemplate how writing one article can have such far reaching effects.
Which of these easy tips will you utiliseto increase your article popularity?
About the Author
Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites, and he wants to help you do the same - grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website ... including yours! Go now to http://www.submityourarticle.com/report - some people have used the same information to boost their traffic by up to 600%!
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