Internet Marketing - 3 Simple Methods For Success
Internet advertising is the foundation of many small businesses. And your business lives and dies depending on how efficient your online advertising is.
And how powerful that is depends always on how you write your adverts. Your copywriting skills, in other words (by "advert" I'm describing all of your marketing, not just "advertisements"-- web page, online sales letters, direct email marketing, whatever).
First ... don't make it look like advertising. This may not seem like a copywriting tip, but it is. However while your ads still have to kick off with a headline and have all the ingredients of the AIDA formula in place, they must mustn't look like ads and they mustn't read like advertisements.
In other words, your copy really should read like editorial content and only slowly but surely take the reader into a buying mentality. This is a genuine skill and it's not a skill you can learn just by reading about it.
The only answer is to sit down and start writing and then test your results. It should also look like editorial text -- and by this I mean you should use the same fonts, the same style of headlines, the same column layout and so on. The more like editorial material you advert appears, the more it'll get read ... and the more it gets read, the more responses you'll get.
Secondly... highlight the issue and offer the solution. People buy things to fix problems. How they define "problem" in their case is very subjective, but the fact is they have a want, desire or need and they want to fulfill it. And that's what you need to think about when you're writing. Most advertising is about the advertiser -- how long they've been in business, how great they are, how many different colored widgets they hold, etc..
But no one cares but the advertisers themselves. All your readers care about is their problem not your greatness. They'll only care about what you have to say when you're speaking to them about them and what you can do for them. So following on from this ...
Lastly ... put yourself in your customer's shoes. This is an excellent tip, no matter what you're writing - put yourself in the place of your customer and imagine what you 'd type into a search engine to find information about it.
If you're strongly drawn towards searching for "How to buy green widgets on a small budget", then it's worth studying to find how many other users are typing in the same keywords (you can make use of the free Google keyword tool).
If you discover it's an in demand search, then you've now got the beginnings of a headline and theme for your ad, have haven't you?
About the Author
Jon McCulloch is perhaps Europe's leading online marketing expert. Visit http://www.small-business-marketing-tips.com now and take just three of his 52 FREE small business Internet promotion ideas he's giving away today, and actually put them to work in your business and you'll be shocked by the results.
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