Creative Innovation in just 60 seconds!
by Timothy Hyde
Einstein once defined insanity as "doing the same thing over and over and expecting different results." But how do we start learning new techniques of doing things? How do we start to think differently and make the most of new opportunities? How do we become Creative Innovators?In a recent survey of CEO's, a huge proportion rated Innovation as of prime importance in growing their business, of moving forward and maintaining their competitive edge. Yet few of them were doing much about it. And surprisingly over 50 believed their competitors were better at innovation than they were!Now apart from the obvious statistical paradox, what does this show? A lack of confidence? A focusing on threat rather than opportunity? A failure to see and acknowledge the talent that already lies within their people? Probably all of these. But at least they all recognised the imperative of moving forwards in this era of hyper innovation. Standing still is no longer an option, be it for a company, an organisation or an individual. There are no more "careers for life", unless of course we invent our own. Things are changing so rapidly. The traditional Product Life cycle for many companies has shrunk from decades, to years, to months. Futurists predict that 60 of children at preschool right now will probably work at jobs and in industries that do not exist today! University students, especially those in technical fields, are finding the knowledge they learn in their first year is outdated by the time they graduate a few years later. Imagine trying to explain Google's business model to someone in the 1970's! Or Skype to a Telco executive just a year ago. Who could have predicted the success of Ebay, Paypal
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