This Is Why Branding Agencies Dominate Organic Search For Their Clients
Ever wish you could you reverse engineer the SEO strategies used to dominate the top fold of organic search results? It'd be awesome if you could...wouldn't it? Of course it would. To be up there with the big boys, those who can't rank organically wind up paying for placement in search, yet it's totally unnecessary.
The way into the top fold is to look at the brands that are seeing success. If you try and reverse engineer the work that's been done by a branding agency, you're going to have one heck of a tough time.
The secret they use to boost their organic search listings, and that of each of the clients they represent is nothing to do with SEO at all.
The bare truth of the matter is that it all comes down to brandable marketing. Taking out the SEO strategies, and focusing on the traffic generation.
You know that old saying about "the rich only get richer?" Well, search engines are like that with their referrals. If you have the traffic, they'll send you a ton more.
That begs the question of why, and that comes down to trust. When your site is gaining referrals from all over the web...
- It's popular
- It's eye catching
- It must be appealing
It's the BOMB of the website for the keyword phrases prospects are querying the search engines for the best results.
The more signals there are from any website, the more likely it is to be reputable.
Try to replicate that though and the signals can take on a pattern. That's why strategic SEOers have been using all sorts of ratios for diversified link building, non-keyword anchor text, varying the naked URL presentations, making some totally obscure anchor text just to get the diversity ratio lowered after the penguin update rolled out, and so much more.
That's just making it tough, and it's a lot more hassle than it needs to be!
The time spent on all the onsite and offsite optimisation is quality time that could be spent building the brand of a website. That's what brand agencies do, and it's the reason why they don't have to worry as much about the strategic SEO.
We can all learn a lot from companies that use a ton of marketing methods.
When you go about your marketing with branding in mind, you tap into the secret ranking sauce that SEO experts have and always will continue to use, to rank sites like geniuses every time.
The trick is that there is none.
The only way to guarantee you get traffic is not to risk everything on one endeavor. Never count on search engine referral traffic alone for generating traffic to your website.
Get about your marketing the way the branding agencies do it. With a mix of hundreds of traffic generation methods, all working in unison with each other sending a steady stream of traffic daily.
There's nothing worse than having a site make a steady revenue stream, only to be reliant on few traffic sources that can wipe it out overnight.
The way around that is to future proof your traffic, and that's done by the same strategies used by branding agencies to increase exposure online, as well as offline, and it's to flood the market with as many forms of marketing material, getting that content in front of their target audience, by any means necessary.
Fortunately, the "any means necessary" does not equate to evil stunts that if your prospects were to discover, they'd be fleeing from your business.
Not at all!
With the internet being so powerful at reaching people, there's over a hundred marketing methods, all of which branding agencies use to dominate in search, and never worry about traffic loss.
About the Author
Two guys who know this stuff are Michael Atma and David Judge. Australian search consultants, proficient in brand marketing to boost organic rankings. Check some of their stuff here http://www.futureprooftrafficreviewed.com/branding-is-done-best-with-future-proof-traffic/
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