Things to Look For When Choosing Webcast Software
Webcast Software
If you’ve ever wanted to broadcast your message to hundreds or even thousands of people at once, webcast software can help you do that even if you don’t have any prior experience. There are several features that can help your webcasting experience go even smoother than you imagined, and be more enjoyable for the people who see it.
Browser-Based Functionality
It’s essential that the software you pick is as user-friendly as possible. That goes for both yourself and the webcast viewers. Fortunately, there are some companies, such as TalkPoint that sell browser-based solutions.
That means all your or your participants have to do is log into the webcast from whatever web browser is normally used on the computer or mobile device. In some cases, it’s not even necessary to download plug-ins. You simply access a dedicated website to either broadcast a webcast or watch one.
Interactivity
The topic of your webcast is only one potential piece of the puzzle. There are many other things that can determine whether people stay interested or tune out after only a few minutes.
Try to pick webcast software that offers an element of interactivity so you can gauge whether or not you’re resonating with the audience. For example, some options can be integrated with social media feeds, while others let you take polls and do other surveys in the middle of the webcast. If you’re able to think well on your feet, it potentially means you could change the tone and trajectory of your talk.
An Ability to Publish the Webcasts
As anyone who has ever recorded a TV episode to watch later knows well, we live in an “on demand” culture. With that in mind, it’s important to realize some people may not be able to tune into your webcast at the time when it airs live.
Fortunately, some companies make it possible for you to publish a webcast automatically once it’s over, so people can watch it later. If you’d like to edit it before publishing, it’s sometimes possible to do that right in your browser.
Compatibility with Existing Video Conferencing Equipment
Whether you’re specifically trying to save money or just don’t want to learn how to use a lot of new equipment, look for webcasting tools that already work with any video conferencing items you already own. Maybe you broadcast live from a modern TV studio, or perhaps just speak your mind from the comfort of your bedroom.
No matter the specifics, get something that will work with what you already have. Then, your purchase is economical, and you shouldn’t have to prepare for a huge learning curve.
Built-In Metrics
It’s nice to have a clear idea of whether your webcasts are benefitting your audiences, and if the number of people who are tuning into them is going up over time. Software developers often incorporate metrics into their products so users can check attendance numbers just by opening a web browser. Also, if you choose to do a survey during a particular broadcast, results for that are similarly easily viewable later.
Hopefully you now feel more confident about selecting webcast software that sends your message to everyone who wants to hear it, and doesn’t cause hassles for you or the viewers.
About the Author
Weston Barnes is a write and an avid reader. When he's not writing about business, marketing, health, pets, or relationships, he's immersed in his latest book. When Weston was little, he would have to sneak a book light into his room so he could read until the wee hours of the night.webcast software
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