Dos And Donts For Banner Stand Designs
Banners are a very important part of the overall advertising and marketing elements of most any business. They can be used both indoors and outdoors. But the best banners need to have much more than just appealing graphics and text as well as exciting colors and designs.
They often need to be used in conjunction with banner stands. These banner stands often support the banners themselves. They've become an integral and essential part of many banners, especially those that can't be supported alone.
One of the first requirements of banner stands is that they adequately support the banner. Many banners are large and heavy. They often need to be connected to banner stands with clasps, hooks and loops. They should therefore be sturdy and well balanced. If they're not well balanced, they can easily make the entire banner fall if either something or someone bumps into it or the outside wind blows hard enough into the banner.
Banner stand design should also prevent banners big and small from flapping and buffeting too much outdoors. This means they need to be heavy enough to firmly secure the banner it's attached to.
One thing banner stands should not do is to detract from the banner itself. This means they need to be designed and styled so that they blend in completely with the banner. Sometimes banner stands should even be as invisible as possible so as not to interfere with the text and graphics of the particular banner that's being displayed.
Banner stand design should also not be very expensive. The business is investing enough money in the banner itself that it shouldn't have to worry about any excessive cost of the stand. It should simply be fairly priced if it's deemed necessary that a certain banner requires a stand. Some businesses have to buy many different banners. And if they all needed stands, certain design costs could be prohibitively expensive for them.
Banner stand design should also not be excessively heavy since most banners need to be moved frequently to attract the attention of new customers. If the stands were extremely heavy, it would be very difficult if not impossible to ever move them once they were firmly mounted to the banner.
The design of banner stands also need to be functional. Just because a banner needs a stand does not mean it can use any stand. The stand needs to be able to function in the proper context of the banner. Often, the color of the banner stand design should exactly match that of the banner itself.
This color matching of the design would better allow the potential business customer to read the banner because their wouldn't be any harsh color contrast between banner and banner stand.
These are some of the essential dos and don'ts of banner stand designs. It's crucial that all businesses who use banners remember and implement them to evoke the most positive and successful market responses from the banners.
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Find more information about banner stands at http://www.marlerhaley.co.uk/banner-stands/
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