Make It Autumn and Find Yourself a Click Away From Harvesting Golden Deals
"Darling, why don't we buy that gorgeous villa I told you about?" "Sure honey, ur taste is sooooooo sophisticated! I have two conditions though: 1). Only if we live with MY parents there. - If it doesn't work - 2). Over my (your and definitely my wallet's) dead body!" "Ohhhhhhhhh! No need to get all defensive muchacho! I mean....... We gotta actually l i v e somewhere....."
A quite trivial and simple joke at first sight. However, there's always more to things than meets the eye, which is why the more you think about it the more your inner eyes realize that this hackneyed situation very vividly illustrates one of the main laws of mEn-(and definitely women-)kind, - We've always striven for comfort wishing the bestest things to surround us, wanting to live in a large cozy house with a lawn and other lovely details so individual and preciously dreamed out. If we possess something good we definitely start wanting more at certain stages of our lives, - it's natural, otherwise i'm afraid we wouldn't have become human beings in their... present more or less perfect shape long ago... Constant desire for something new, something better is especially felt in autumn when we're under subconscious, however scientifically proved, outer influence that causes physical and psychological 'quakes'. As a result desperate housewives become even more desperate, kids become naughtier, hyperbusy directors sense their brain kettles boil... Nothing seems to help, neither medicine nor emotion in motion... What can save them all from giving in to notorious autumn depression? Buying a new house of course.
So which way the wind of change blows if we choose to work in this very tempting direction? What does the reality of real estate marketing sound like in autumn? If we just put the music down (summer is over after all, time to start playing business instead) we'll hear something like: 'Are you a serious home buyer? If you are, get ready for autumn, - the best time of the year to purchase', 'Buy a house for a song in autumn', 'Got tired of summer house hunting frenzy, - autumn is your best solution' etc. Both ears and eyes of ours will be influenced by similar attention attractors. They sound quite sensor opening and wallet soothing, don't they? Especially when backed up with statistics.
After facing all the facts we come to a sensible conclusion - autumn is a great season for realtors to put their business to rights. It's the time when you'll deal with solely seriously motivated clients, 'window shoppers' will hardly ever stand in your way being unable to drag themselves away from (pre-)holiday festivities. It's the season when you have a golden opportunity to please your every client's need taking into account absence of frenzy and hustlingly bustling competition between home buyers. Thus you'll gain more benefit by starting to make a solid and confident step at a time in early autumn (which will no doubt help you win both clients' trust and respect) in order to be completely prepared to put on pace say in October when sales often escalate rather speedily.
The main step to your success will imply one key word from the previous reflections and it's 'comfort'. In order to make sure it's actually possible to make the very notion of c o m f o r t 'feelable' for both you and your clients consider online real estate marketing. The virtual world is the marketplace of the present and future and online is a great place to find out about real estate, investment opportunities, as well as articles and tips that will guide anyone on how to go about buying real estate. In a world without any borders it is now possible to consider moving say to Tegucigalpa and learn all about your future house there from faraway Siberia. Doesn't the very process of buying suggest comfort? It sure does!
Taking into account facts and statistics (since we're not always interested only in bread and circuses) there are several reasons why marketing online has become extremely important to any competitive real estate agent:
First of all, - 71% of homebuyers use the Internet for research and i. e. to search for listings and services. These numbers will only increase with the Internet reaching more and more households. Nearly 70,000 new people are getting Internet access every day. Studies also show that the average homebuyer is also getting younger, and increasingly grew up with the Internet, - undeniable facts that contribute to the issue of comfort and as a separate bonus, - profitability of making your business work live.
Secondly, - Internet homebuyers are usually better clients. They're wealthier, more knowledgeable and Internet savvy which contributes to shortening of home search, plus - they're usually after expensive homes. More expensive purchases, shorter search cycles, and happy clients who are better informed about the home-buying process, - what can be better?
And finally, - online marketing saves your time and definitely makes you forget about getting prepared for the notorious rainy day. Internet offers both convenience and cost effectiveness; web sites are much more engaging and informative, emails make it easier and cheaper to keep in touch with existing clients.
You can't be still considering! There's no room for ifs and buts within such a multi-functional and beneficial virtual space. Which is why time for you to follow the direction of this wind of change for it's success that will be your ultimate destination.
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