APEX VOICE COMMUNICATIONS RECEIVES 2010 PRODUCT OF THE YEAR AWARD

APEX First Touch™ Self-Service Optimizer Honored for Exceptional Innovation

For immediate release:

WOODLAND HILLS, CA, February 25, 2011

APEX Voice Communications (www.apexvoice.com), a global provider of Service Delivery Platforms and Application Servers for voice, video and data enhanced services, recently received the 2010 Product of the Year Award from Technology Marketing Corporation's (TMC®) Customer Interactions Solutions magazine for its APEX First Touch Self-Service Optimizer. A solution designed for Network Operators, Contact/Call Centers and hosted Service Providers offering self-services, APEX First Touch includes a set of multi-modal Strategies and Tactics for pre- and post-processing of customer service contacts aimed at optimizing self-service systems.

As a front-end to existing third-party or APEX systems, and based on the APEX Service Delivery Platform (APEX SDP™) and the OmniVox3D® Application Server, APEX First Touch enhances the user experience, shortens call times, reduces misrouted calls, and improves automation rates, for a compelling ROI. APEX First Touch's multi-modal functionality touches the user through various access points, rapidly routing voice and video calls, SMS/text messages, and USSD interactions to desired automated responses, for fast and friendly resolution, while reducing the number of calls routed to live agents.

"APEX Voice Communications was awarded the 2010 Product of the Year Award for its innovative achievement in advancing contact center technologies. The APEX First Touch Self-Service Optimizer has demonstrated excellence, and provides excellent ROI for the companies that use it," said Rich Tehrani, CEO, TMC. "Customer Interaction Solutions magazine has been honoring innovative companies for 13 years and APEX has earned its place with this distinguished honor."

"Receiving the 2010 Product of the Year award further underscores the innovative approach of APEX First Touch to optimizing self-service systems in call and contact centers", said Elhum Vahdat, Executive Vice President of APEX Voice Communications. "This is especially true as it was only a couple of months ago that APEX First Touch received the "Best of Show" award in the Contact Center Solutions category at ITEXPO."

APEX is a global provider of Service Delivery Platforms and Application Servers to Network Operators, Value Added Service Providers (VASPs) and Value Added Resellers (VARs) for voice, video and data enhanced services. With over 15,000 installations across 95 countries since 1989, APEX continues to be a leader in delivering the latest solutions for mission-critical and revenue-generating enhanced services.

Technology Marketing Corporation (TMC) is a global, integrated media company helping clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Website, is the leading source of news and articles for the communications and technology industries and is read by two million unique visitors each month on average worldwide.

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OmniVox3D and OmniView are registered trademarks and OmniLite and APEX SDP are trademarks of APEX Voice Communications, Inc. Other trademarks are the property of their respective companies.

For more information contact:

Elhum Vahdat APEX Voice Communications +1 818.379.8400 x104 evahdat@apexvoice.com Jan Pierret Marketing Manager +203.852.6800 x 228 jpierret@tmcnet.com

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