What are the important elements of website design?

Elements of Web Design

Website designs play a crucial role in bringing the right traffic to your website and boosting the conversion rate. Though website design sees new trends each year, there are few things which are quite essential for any good website design. Here is a list of the most important elements of a good website design:

Simple Navigation This is perhaps the most crucial element. There are many websites which see an increase in their bounce rate only because visitors find it difficult to navigate over the website. If visitors are unable to navigate on your website without any hitches, then there all the other features of your website design will not get you any result.

Therefore when you design your website, you need to keep the navigation simple. One which visitors can easily identify and use. So it will be good if you use a simple interface and employ navigation tools which can be used to browse through your website without any hitches.

A detailed ‘About Us’ section One of the best ways to connect with your customers is through an effective ‘About Us’ section. Keep the design of this section simple yet impressive. Here you can talk about the company, its guiding philosophy as well as its achievements till date. Remember this is your chance to make an impact over the visitors on your site. Therefore you should use all the right words and support it with the right designs.

Often it is seen that several websites have a very long and complex ‘About Us’ page. Such page instead of helping the customers drives them away. Thus keep this page simple, brief and add few pictures to create a great visual effect. In fact many successful businesses make use of infographics as a creative way to connect with its customers.

Right Color Scheme Colors play a very important role in web designing. It is essential that when the visitors entire your website they find it attractive and engaging. Thus it is advised that you use colors which are easy on the eyes. Also the color combination or the background color should be such that it is easy to ready the content on your website.

You can also employ Hover effect to help visitors identify where they are on a page. When you place your cursor over a part of a website that has a hover effect, it usually changes colors or highlights letting you know where you are looking. This way Hover effects are a great tool to help with a user's experience. The design isn't intrusive, and thus can engage the user in a better manner.

Typography and Images The typography which you employ on your website has to be chosen keeping the end user in mind. If you are into serious stuff like news, finance, medicine etc. it is recommended that you go for a typography which is simple and serious in tone. While if you can choose fun and ‘cool’ typography if you are dealing with kids items, fun games etc.

Likewise make it a point to use the right images on your website. A company which provides security guards will look hilarious if it uses images of birds and butterflies. Also see to it that the images are rightfully optimized on your website to engage the user in a better manner.

These are some of the important elements which every web design should have. They are quite basic in nature and that is why are very critical in good web designing.

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