An Under Utilized Pay Per Click Opportunity - Bing and Yahoo
As somebody that handles pay per click accounts for a number of customers I know there is an extreme focus on Google's Adwords program. Of course that concentration is entirely justified because of the results that are possible. By having a stranglehold on regarding 70 % of the search market you recognize that if you run a really good pay per click campaign you're assured to see even more traffic to your internet site and make even more sales. But Google Adwords is not the only game in town.
Microsoft's AdCenter Program is a an Option Many Advertisers are Losing out On.
For my customers I manage both Google Adwords and Microsoft AdCenter pay per click accounts so I get to see the information being provided by both programs dealing with a number of different sectors. Amongst all the different data your account provides you there are 2 figures that matter most when contrasting programs. The very first is the amount of impressions you get from the program and the second and primary is the charge per click. It's the price per click that is the reason why I think the program is being seriously neglected.
By Utilizing Microsoft AdCenter You Get Pay Per Click Ads on Both Bing and Yahoo
For a little while now Microsoft has actually been providing the search results for both its very own search engine Bing and Yahoo's search engine. It actually started with the pay per click program when Yahoo shut down its Yahoo Search Marketing program and since then the alliance has been broadened to consist of Yahoo's natural search results as well. The benefit of this relationship for advertisers is that one Microsoft AdCenter account will definitely enable you to show advertisements on both search engines. Both search engines combined still don't come even close to getting the amount of searches that Google does however together the two search engines still provide millions of individuals throughout the world with search results every day. And they do this for the simple reason that not everybody wants to use Google to look for things.
Not as Many Searches however it's a Much Cheaper Pay Per Click Alternative to Google
So yes the two search engines combined don't get as many searches as Google does but they still manage millions of searches daily. It's a considerable total however there is a greater reason to give the Microsoft AdCenter pay per click program a go. It's Cheaper than Google's Adwords Program. Precisely how much less costly is it? Even for the most competitive keywords you can easily expect to pay a minimum of 50 % less than you do through Google Adwords and for many keywords you'll save more. For example I have a customer in the real estate industry that on Google would pay at least $ 5 and typically much more per click received however on Microsoft AdCenter they are paying around $ 1 per click for the same keywords. A substantial difference.
Think of Splitting Your Spending Plan and Marketing through Both Google Adwords and Microsoft AdCenter
The majority of small businesses cannot afford to just throw money at an advertising program and hope it works. You must get the most bang for your buck. Of course if you are going to invest in PPC you ought to be using Google's Adwords. But if your budget is large enough you should at least consider putting a few dollars of that budget into a Microsoft AdCenter account. That's precisely just what I have actually been advising to my very own pay per click customers. Of course if your budget is tiny then it will definitely be difficult to split those bucks. So the question you have to answer is just how big is your market? If you want to market your products or services across the country then the Microsoft AdCenter program can be a good way to go. This is due to the fact that you'll easily spend your budget due to a still high number of searches and you may get even more clicks for your money. But if you are limited geographically then you will most likely need to opt for Google Adwords to make certain your advertisements get shown to as many individuals as feasible. This is where impressions matter as they can easily provide you a good indication of precisely how big your market is.
We know Google Adwords works however I really suggest exploring Microsoft AdCenter. Depending on your situation it can easily either help you reach even more of the search market or it can provide you a less costly choice to using Google Adwords.
About the Author
Titan Web Marketing Solutions is a Website Design, Search Engine Marketing and Graphic Design Company that focuses on helping small businesses attract new customers and increase sales. If you need a website designed for your business or are interested in how you can use local search, organic search, or pay per click to reach more customers then call us at 615-890-3600. Or visit http://www.titanwebmarketingsolutions.com for more information.
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