Out of Home Advertising Means Digital Signage

How outdoor digital signs work

The name Out Of Home advertising is usually referred to as OOH, this is any type of advertising standard that reaches a consumer while they are out of their home. This is not broadcasting or print marketing which targets the consumer at home.

This is why OOH is trendy, as it targets customers while they are on the go, going to train stations, airports, ferry terminal, cinema and even gasoline stations.

One of the highest advertising mediums in the USA is bill board advertising, if you have ever been to Times Square in New York, you will know what I mean! 1 40 story office building makes more money renting out the exterior of the building for adverts, than it would if the office were fully engaged.

With the charge of digital displays becoming more affordable and the advancement of digital signs, this is why LCD TV’s are being used to sendthe marketing messages to potential customers in outside environments.

A digital signage system can be set up covering entire countries, for example the head office could be in New York, with sales peoples in Europe and Asia, the marketing message in the form of content media, can then be sent to all digital displays throughout the universal group remotely and even scheduled to upload the new media at a particular time and reboot the computer for when the office opens at the regional time.

This makes the marketing plan go much further than before and the relative low overheads, enables small businesses to use digital signage to intensify their sales.

All you need for an outside digital signage solution is an LCD or Plasma television, a notebook, media content (digital media content creation software this can be found openly on the Internet) and an outside LCD enclosure. This can be achieved for as little as $700, but the monetary rewards are worth it.

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