The $50,000 marketing trick of the Pros
This simple trick takes just a few minutes to do, but gives you an instant swag of FREE marketing promotional material worth about $50,000 written by expensive, leading marketing gurus...
If you had to pay them it would cost about $50,000 - but you get it for just a few bucks.
I learnt this from a business guru, and it works like a charm.
WHAT TO DO
Go to the newsagent and buy a copy of a budget business magazine, not an expensive one.
In the cheaper magazines, heaps of mail order businesses advertise their products by giving away a "free report" which is really just their sales letter.
(In the expensive mags, you might find only 1 or 2 of these ads).
They usually have 1800 free-call numbers.
Ring all of them and order their free reports.
Within a week, you will end up with a pile of excellent, usually well-written and persuasive sales material to adapt and use in your business.
All for the cost of the magazine - about $6.
Also cut out any of the ads that made you want to buy their product. Keep them in a pile.
Read through the sales letters (don't buy anything!), and put aside any of the letters that make you feel like buying their product.
Those are the ones that work.
Throw the rest away.
GET ADVERTISING MATERIAL FOR YOUR NICHE INDUSTRY, FREE
Follow the same procedure with your niche industry magazines, to get the sales letters and advertisements from companies in your industry.
These sales letters and promotional materials have already been adapted for your industry!
Sort them out, and keep the ones that work on YOU.
I mean, if you are just about to buy their product after reading their ad, then chances are that this ad will work on other people too.
So use that ad's language and phrases in your own advertising!
ORGANISE THEM INTO A FILE
Put all your sales letters and advertisements in a file, so you can pull them out whenever you are going to create a new promotion in the future.
Each of those marketing pieces is worth between say $500 to $5000 depending on which professional wrote it and how much time it took them.
So if you gather up between 10 and 100 of these marketing pieces, and keep them in a file, you have about $50,000 worth of professional, successful marketing materials on tap, to use as a reference when creating your own stuff.
USE THEM AGAIN AND AGAIN TO MAKE COMPELLING ADS
So here's what to do...
You just open up the file, spread out all the ads, then pick and choose...
Hmmm... I'll take that headline from this ad...
....and that paragraph from this other ad...
...and the way this 3rd ad talks about the price is a good way to do it...
...and I like the picture on this one - I'll find a pic just like it somewhere and use it...
etc.
I've used this simple trick over and over again when creating my marketing materials.
In fact, ALL of my marketing material has been other expert's stuff re-hashed and adapted to suit a new market and a new product.
And guess what - they all do it to each other too!
SAVE TIME AND MONEY
It really cuts down on the time it takes to create a powerful, action-generating ad.
And it saves you $500 to $1500 that it costs to hire a professional to write a similar ad for you.
Actually, it will never be as good as a professional - they really do write magic stuff that gets results that will make your bank account very fat and happy like the Laughing Buddha.
But if you are doing it on the cheap like I did, this really is the way to go.
MORE GREAT MARKETING IDEAS
For more free tips and advice on marketing your business, visit...
Good luck with your business! Regards, Unity
ABOUT THE AUTHOR Unity is a marketing consultant for leading mind, body & spirit businesses.
He can generate websites, advertisements, emails and marketing materials that consistently attract new customers and compel them to buy.
He has been a yoga teacher, meditation instructor, tai chi teacher, and given seminars on health and nutrition.
Visit www.unity.name for more great marketing advice.
About the Author
Unity is a marketing consultant for leading mind, body & spirit businesses. He can generate websites, advertisements, emails and marketing materials that consistently attract new customers and compel them to buy. He has been a yoga teacher, meditation instructor, tai chi teacher, and given seminars on health and nutrition.
Visit www.unity.name for more great marketing advice.
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