How Social Media Can Help Your Business To Succeed
So you still haven’t embraced the social networking revolution? You’re thinking that updating your Facebook status to tell everyone you know what you ate for lunch is a waste of time, well you’re probably right but when you are a business it can be more like a goldmine than a trivial time waster. How’s that I hear you ask? Well that’s what I am here to show you. Here are some ways that using social media can help your business become a success.
It Opens Up New Audiences
When you enter the world of social media then you are opening up a whole new world for your business and more importantly, a new audience to market your brand to. Facebook, Twitter, LinkedIn and many more social networks allow businesses to make contact with a huge number of consumers which they would never normally be able to, unless you have an army of door to door leaflet distributors and even then you would still struggle to reach the huge numbers that are available online.
It Links You To Other Businesses
Twitter and LinkedIn are especially good networks to use for networking with other industry insiders and making new contacts. You can see who is providing a similar service to you in your area and make contact with them instantly. This is a great way to check out what your competitors are up to and also to get yourself noticed by those who can help your business out.
You Can Promote New Offers
A major advantage of social media is that you can not only use to create awareness of your company and brand but you can also promote your latest deals and offers through places like Facebook and Twitter. This is free advertising to a mass audience, what more could you ask for? Well maybe a golden goose but that would be pushing it.
It Keeps You Informed
One of the best aspects of using social media as a business is that it is constantly being updated and so you are constantly learning. You may be learning more about what your target market feel about your products or services through interaction with them or perhaps you will use it to find out the latest industry news on a daily basis. I know as an SEO Northern Ireland worker I use Twitter to keep up to date with the ever changing world of SEO which allows me to keep on the ball and able to offer my clients relevant bespoke SEO services.
About the Author
Jack Bloom works for an SEO Northern Ireland company that specialises in bespoke SEO services. He sets up social media profiles for all his clients and trains them on how to best use them.
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