Find Your Own Way

"Making Your Home Business Profitable"

FIND YOUR OWN WAY ..by J. Kirkman

There are many ways to do things in mail-order. Many ways to save on postage; many ways to save on advertising, many ways to do just about everything pertaining to your home-based mail-order business.

There are some excellent reports and articles available telling us ways to do all these things. They are a good foundation for you to use when deciding what is best for you. The ideas and methods you find are usually based on one dealers testing and use of a system until they feel it is perfected.

You must still find your own way. What worked for my business may not work as well (or might work better) for your business. There are lots of variables involved. For example, how your ad or circular is worded may change the whole dynamics of what does, and does not work for you.

You can save postage by requesting a loose stamp in your ad. To convince someone to send you even a loose stamp requires an ad they perceive as offering something of value. This of course saves you money on postage. Ask for two loose stamps and that second stamp will about cover the cost of the envelope and some printed circulars. Ask for three loose stamps and the third stamp will help recover your advertising cost.

To a novice dealer, this all seems a perfect way to do things. It all depends on what you want your ad to accomplish for you. Each loose stamp you ask for cuts the number of responses you can expect from your ad. Your ad must offer something of real perceived value before most prospects will peel off three stamps for you. Like an important, informative free report, on a subject of interest to the ad readers - or a free ad - something of enough value to justify three stamps.

If your ad is designed to simply add opportunity seekers to your name list database - it is volume replies you seek so do not ask anything in return for a basic service such as free listing, free report, free opportunity mail, etc. You’ get more response, but fewer actual initial buyers. Always have an offer or two that is popular, such as a low cost ad service or name list in your reply mailings. Many may order - which offsets your postage and advertising anyway.

Personally, I study the articles and reports written by folks that have been there, done that and are recommending certain ways of doing things. Then I take a long hard look at my offers and what I want to accomplish. This way you use what is good for you and your business as you find your own way of doing things - you modify the suggestions to fit your own needs.

There are no ‘set in stone’ way of doing things in mail-order marketing. But there is no need for you to go through some of the pitfalls and waste of money other dealers have gone through already - and are willing to tell you about in their articles. Take their advice and improve on it to suit your needs... ...as you find your own way of running your business that is best for you.

Above all, if you are truly serious about having a successful home based mail order business... DO NOT QUIT!

Quiting is the number one cause for failure. Pace yourself, keep placing those ads and mailing those circulars...there is absolutely no other way.

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