7 Causes Of Bad Business Brochures

Let me give you a heads up on the seven major causes of bad business brochures. If you want to avoid an initial failure of your custom brochures, you might want to know about all these possible complications. The earlier you know about these the better for your brochures of course. If you can make a great brochure in the first try, that would be a great achievement indeed right? So go through the list below and learn from these probable causes.

1. Hard to understand folds – One of the most common characteristics of bad brochures are hard to understand folds. A standard trifold brochures is great. However, make the brochure a lot more complicated with more folds and even unusual diagonal or artistic folds and you will be risking it. The worst brochures are the ones that actually frustrate readers as they are hard to open and read because of the “artistic” brochure fold. Never do this if you want your brochures to be great. Simple and straightforward is better when it comes to brochure printing.

2. Lack of sections – Bad brochures typically have a lack of clear sections. Most amateur brochures are like this. They just have a big text section and nothing more. When this happens, readers have a harder time reading and remembering the content because it just a lot harder to “digest” one long text section.

That is why it is better for you to divide your brochures into clear segmented section. Have an Introduction, several major conceptual parts as well as an ending call to action and contact details. With clear cut sections, people will more easily understand what you are saying, and it will stick to them for a far longer time.

3. Fuzzy low quality images – Brochures also become bad when they have fuzzy low quality images. You might not know this actually at the start, but some images are just not fit for printing. This is especially true with images that come from the Internet. The best brochures still become bad because the designers fail to realize that their images are at a low resolution.

When this happens, your brochures will turn out fuzzy images that just do not look professional in many people’s eyes. SO be careful with your choice of images. It is best to get the images directly from cameras or from application design files with a high resolution setting.

4. Lack of audience connection – It is also possible for your brochures to look bad because of a lack of audience connection. Your readers must see something they need or want within the brochure itself. Without that real audience connection, you won’t attract readers with “Just” your marketing content. So make sure your brochures connect to readers probably with prime content directed at them.

5. Lack of an effective call to action – The real goal of a color brochure is to invite readers to action. The worst brochures of course do not have this. They lack an effective call to action element that can actually convince readers to take action. So you better review your own brochures and determine if you do indeed have a call to action element. It must have a statement that encourages people and images or layout elements that emphasize it.

6. Lack of authority signatures – People also need to trust brochures. That is why it is important to have content that confirm the author or designer’s authority. Without this, people won’t really take your brochures seriously and of course your brochures will just be one of the insignificant bad ones. So take stock and see if you have the key author elements that make people trust your brochure prints. Make sure you put in contact information as well as any other sign or statement proving your authority.

7. Bad materials -Finally, bad brochures are characterized by cheap and bad materials. Use thin paper and cheap inks and you will be marking your brochures as cheap as well. Those brochures will never last a long time and will probably look a bit “used” even though it is just a few days old. Try to avoid this if possible with your brochure prints. Use the best materials possible with your brochure printing.

So those are the big causes of bad brochures . Now that you know the real causes, you might be able to avoid creating bad prints by avoiding these pitfalls. Good Luck!

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