Sound More Professional - Hire Voice Over Talent

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In the business world, there are many more than 7 deadly sins, and one of the deadliest is not having a good contact point. It's all well and good to go out and try to find customers, but what happens when a potential or existing customer wants to contact you? Generally, they will do that by picking up the phone and calling you. Unless you hire a whole army of receptionists, there won't always be human voice for them to talk to. Don't damage their opinion about you and your product by giving them a terrible canned message – or worse, nothing at all.

While the owners of many organizations elect to add a personal touch – i.e., be an obvious cheapskate – by doing their own outgoing telephone messages, that can send the wrong idea to potential customers. For instance, do you know for certain that you sounded pleased to hear from customers when you recorded that message? Many people make their outgoing messages after maddening bouts with a new telephone system, and that anger comes through in their voices. Tension can make you sound as though you don't really have time to talk to a caller.

A professional voice actor, on the other hand, knows how to sound chipper and relaxed no matter what has just happened. They know how to put your caller at ease with only the sound of their voice. Even though the customer can tell this is a recorded message, they won't be able to avoid their emotional reaction to the sound of a nice, happy voice. They will be glad they called your organization, and will be in a better mood when they finally get to speak with, than if they had heard a less professional voice on the line.

In addition, hiring a professional voice actor will create the impression that you have more staffers working for you than you do. If you are an organization of one and you have someone else's voice in your system, it will create the emotional impression that you have an employees – even if people know better. This will create for you the air of success, in a very subtle way. Besides, don't you want to give your customers something nice to listen to while they're being asked to hold?

In the business world, it is very important that business owners create a professional image for ourselves and our enterprises. Everyone knows how to wear the right hat and say the right things because that has been drummed into our heads for ages. But there are plenty of additional – often overlooked – ways to create a better image and let people see that you are very capable of handling their needs. Perhaps you are under the impression that, if you do a great job for people, your image won't matter that much. Yet, that is frequently not the case.

Many people would rather hire a company with a pleasant image than a company that doesn't look quite as good but that puts out a better product. Something as simple as hiring a voice artist for your telephone system can be just the thing to give you that winning edge.

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