Why Small Businesses Have Specific Web Design Needs
When we talk in terms of advertising and marketing and website design, the needs of small firms and independently employed business men are quite unique to those of bigger organizations.
Large organizations who work with nationwide or international marketplaces need to target their marketing efforts on brand name awareness, because they have substantial advertising spending budgets and large markets to market to. However in terms of small companies, developing a brand name is expensive and not required. With a restricted budget to spend on marketing and advertising, it is truly essential that all advertising and marketing creates a return on investment.
Consequently there is no need for extravagant logos and costly advertising campaigns. It's a lot more important to focus on direct response marketing rather than brand advertising. The big difference is, brand advertising is targeted on getting the business name and goods in front of as many eyes as feasible, whilst direct response advertising concentrates on getting in touch with targeted prospective buyers with a specific promotion that has a powerful call to action.
A web site for any small company ought to act as a direct response advert for the company. It ought to focus on what the visitor desires and provide them a extremely specific and strong reason to use the business's goods or services.
Targeted traffic to small company web sites are trying to find a specific service or product that will best serve their needs at the right cost. They are not particularly interested in what the company is named or how cool their logo is.
They are definitely not looking for flash artwork that take an age to load. Typically you only have a couple of seconds to get your visitor's attention and retain them on your webpage, consequently your website has to load quickly and place a exact reason before them that plainly conveys why they should use you rather than your competition.
Nonetheless when we at web design Gloucester consistently carry out searches that throw up small business web sites which are not really in the least prospect targeted. Their web designer has supplied them with flash web-sites which are technically smart and appear great, but take an hour, or what feels like an hour to load up, then when they do, they have no distinct message to the potential customer of what is on offer!
My guidance to any small enterprise owner is to keep your web site really basic. Include a strong headline which separates your service and advertise a limited time unique offer that compels your visitor to take action. Small company advertising is all about getting your prospective buyers to take action and employ you, and in its most simple form, your website is nothing more than a promotional instrument!
About the Author
If you need a simple web site designed to bring you sales, come and take a look at our design services, visit http://www.vantagemarketingsolutions.co.uk/Small-Business-Web-Design.html now!
Tell others about
this page:
Comments? Questions? Email Here