Should You Hire A Voice Actor?

When it comes to vocal talent, you may assume that only the big guys need them. It's clear, if you're paying attention, that big companies like American Express and movie cinemas use professionals to perform their spots. They do, after all, have the cash for it. But what about you? Have you ever thought that maybe your project is worth the attention of someone who knows how to use their voice well It's easy to assume that, just because you're a small player, your project won't be much improved by a voice actor, but that just isn't the way it is. Voice actors work on more than just big-time commercials.

Let's take a look at some of the types of smaller projects you can get voice-over for.

Podcasts. More and more organizations and business people are using podcasts to let others know what they have to offer. However, technology moves with the speed of a bullet these days, so this is no longer exotic. Because it is no longer a new thing, listeners will no longer be impressed by low-budget broadcasts. Professionals are using podcasts to make their point, and that means your podcast has to be on par with theirs. It's a competitive world out there. No matter what you're doing, a lot of other people are doing it too. It isn't enough to do it better – you have to deliver it better.

Corporate and business videos. This means in-house presentations , and not only commercials. It should go without saying that your commercial – the video you present to potential customers, which is supposed to convince them you are the best thing since sliced bread – should be as professionally made as possible. However, there are plenty of business people out there who decide to do it themselves. Don't be one of them. But you should also understand that you need to make an impression on your employees and providers as well as on your customers. You don't want your best people leaving for another company who gives them a more professional environment to work in. In-house videos you show your people are part of that environment. Let that be an opportunity to make them feel proud of the corporation they work for.

Telephone system recordings. It is amazing how often these little things are overlooked when people work out their budget. Even if you have a smooth-as-glass operation, the voice on the telephone that people hear when they call your organization can make or break you. If you give callers a professional experience, which can be done by hiring a voice-over artist to record your outgoing messages, then they will respect you more. It sounds unimportant, but it can be huge. Do you want to be just one more annoyance on someone's list, or do you want doing business with you to be like a respite from a anxiety-provoking day? People go where it's pleasant. Make your business pleasant.

There are plenty of other reasons smaller operations should use professional voice actors, but this will give you an idea of what they are. Your project most likely falls in there somewhere, so be sure you consider your options before you decide what to do. It's the little things that can make things run smoothly or throw a wrench into your plans.

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