5 Opinions About List Building That Are Just Plain Wrong

To ensure that you build your online business successfully, you must be proactive in your list building. Your list contains the details of potential and actual customers who have given you their permission to send them emails about your products and services. List building is the life blood of an online business and there are 5 common myths you need to know about.

1. You Need A Big List Before You See Results.

One of the the most common myths about list building is that you need a big list before you see any results. But this is not true. Even a small list can reap big rewards if your subscribers are engaged. You have to look at the source of the traffic that you are targeting with your marketing campaigns to encourage people to join your list. It does not matter if you have 5 or 5000 subscribers on your list if they have no intention of actually buying from you.

2. List Building Always Costs Money.

There will always be a cost for building a customer list, but that does not only mean in financial terms. If you are not spending money to drive traffic to your squeeze pages, there will be a cost in your time to drive the traffic. Paid traffic generally provides immediate results but will stop once you stop paying for it. Free traffic takes more time to produce results but can deliver a constant stream of traffic once the momentum starts.

3. You Get Quicker Results Sending Your Traffic To A Sales Page.

If you send traffic directly to a sales page, especially if you are an affiliate marketer for a product, and the visitor does not buy, you've lost that prospect for good. Whereas, if they join your list, you can develop a relationship with them and although they don't buy now, they may well do at a later date. Even if the visitor does buy the product, it will be difficult to sell to them again as you will have no contact details for them.

4. Email Marketing Is Not Effective.

List building and email marketing are closely connected to each other. When done correctly, targeted email marketing is one of the most powerful marketing tools available to your online business. By sending emails using list building software to a predetermined list of people who already have a proven interest in your products or services will generate results.

5. The Money Is In The List.

Is this last point really a misconception? Doesn't everyone say that the money is in the list? In real fact is that the money is in the relationship with the list. When you develop a customer list, it requires more than constantly shooting out sales messages to your subscribers. You need to build a relationship with the people on your list and constantly provide them with value. This way they will look at you as an specialist in your niche, start to trust you and be more likely to buy from you.

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