The Basics Of SEO

by Lee Ritchie

How Do SE's Workim not going to go into a big technical story over this part im just going to basically describe how SE's work.search engines such as google send out spiders to crawl your page ... they find you page by crawling other sites that link to you and they also crawl the links on your page so they find more site... periodically google will update its rankings and pagerank it used to be that google only updated its rankings every month but now they update every 1-2 weeks with a page rank update quarterly !when the SE spiders crawl your page they look over all the text in your page and rank you in there results based on what your page is about.. now this is what seo is about.. you are trying to describe to the spider what your page is about. the easiest way to explain what your page is about is with lots of text ... try taking your keyword out of your page and see if you can understand what your page is about if you can you should do really well in the rankings if you cant then rethink what you are writing.so se's are looking for lots of links to your site.. and lots of text on your site describing what your site is about ! yes thats right its that simple in theory .The Point IN SE'sok so you may be asking whats the point in trying to get hundreds of search engine traffic? why am i reading this.. well you are reading this because you want to tap into a market of traffic which you dont have and this traffic is golden. i usually convert around 1:20 - 1:150 with 95 of my sponsors SE traffic is filled with newbie surfers who just want to look at some porn so if youre top for those listings then you will get alot of money ! so your basically reading this to make money.search engines allow the user to query a keyword and it returns results based on what they find to be the most relevant to that keyword. youre goal is probably to appear on the first page for big terms like "porn" and "sex" but that is very unlikely unless you have an old site (pre 2001) which has been listed in google and has been getting alot of natural linking to it.. sample of this kind of site are "the hun" .... "world sex" and so on you need big sites that have been around for a long time to get listed for that .... or a hell of a lot of money to buy hundreds of very important links. so throughout these articles i will teach you what kind of keyword you should be targetting to make the most money... ive been doing this full time for 2 years and in that time ive targetted hundreds if not thousands of keyword and the best converting ones are the ones that are targetted .. if your number one for porn sure youll get alot of traffic and make some sales but after all that effort you could have built 20 smaller sites targetting smaller keyword which would convert alot better and made more money ! for those of you with established sites that have been around for years .. ignore what i said above and go for the bigger terms because its available to you... i would however also suggest that you build other sites targetting those smaller terms !Pagerank What Is It ?Pagerank is a huge thing according to alot of people (it used to be a prime ranking feature in google) but nowadays it isnt as important its all about the links and on page seo nowadays which ill explain later.dont worry to much about pagerank and dont swap links with people just because they have high page rank i cant stress that enough try to exchange link with sites that are relevant to yours basically forget about pagerank .. yes its nice to have a high number but its not important try to keep everything on your page relevant and your rank will be high anyway..... im not saying compltely forget about pagerank as it is a factor in ranking however it is not as big as everyone makes out to be.i know alot of sites with pagerank 7 that are not even in the top 100 for there desired keyword but i also know alot of sites with pagerank 1-3 that are in the top for there keywords.Key Design Features.okay so when your designing your site you have to have certain elements so that you will get listed in search engines the first thing you will need is alot of space for text you need to get as much text onto your site as possible because google cannot read images. you should also try to have your keyword in a header tag preferably this is because google knows that this text is important also try to use bold and italic on your keyword throughout your page (not all the time but here and there) so it knows its important.try not to be overly graphical use text when you can ... make sure all your images have alt text make each one different . try to have a few pages on your site category pages or something along those lines google likes a big site also try to not use unnessacry out going links the more out going links you have the more like a linkfarm you will look.also your title tag is extremely important try to have your keyword in there at least twice ! this is extremely important also with all your link backs try to have your keyword on the anchor text.Choosing Keywordsthis is one of the most important factors of the whole SEO process ... if you choose the wrong keyword the traffic wont convert ... you need to have the right keyword that is relevant to your site try to use 3-4 words in your keyword these tend to be a little less competitiveand alot more targetted example "fisting porn movie" but your page would have to be about fisting porn movies otherwise the person will just close the window and exiti suggest you use http://www.digitalpoint.com/tools/suggestion/and find the right keyword to use dont worry if its only saying this keyword only gets 100 searches a day those 100 a day will probably be about 3x that plus if its targetted it will easily make you one sale a day at the very leastLink Buildingthis is also another important part of your SE article.. this is because if you have no links to your site google will probably never ever find your site so there is no se traffic for you ... link building is an ongoing process and you should never stop even after youve hit number one (you can calm down a little but dont stop)how to get the right links ?well first off search google for the keyword your targetting and ask everyone one on the 1-2 page for a link to your site (using your keyword) this usually works extremely well.because your getting links from sites that google thinks are relevant to your site. also if your swapping hardlinks make sure not to do it just for PR do it because its relevant ... but also make sure the site your exchanging links with is indexed in google and isnt pulling any nasty tricks !where to put the links ?dont throw them all at the bottom of your page because google is starting to click on that these are just for SEO so try to spread them out .... or build a link page with links to these sites (push a little bit of traffic to the page so that each site is getting some traffic) and link it from your main page !other links ?you should submit your site to http://www.dmoz.org/because this a free high priority link also if your trading traffic trade with site with toplists and try to make it into there toplist this is another permenant linktry adding your site to toplists too ... also if you own a tgp that accepts submission put your keyword on your recip link and make sure everyone uses it !be creative add the link to your own sites .... your galleries whatever you can !this article is a little breif but its a basic article and is only here to teach you about the basics of SEO... if you would like to learn more contact me and arrange for another articleany questions etc ... dont worry we offer full support with every article so just hit me up and we will talk !

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