8 Ways to Make Your Newsletter Popular & Profitable
The styles and content of newsletters are as various as the author's voices. Each person's personality is stamped on their content. I know I can count on consistent tone, pacing and subject matter from the newsletters to which I subscribe. They each have their own template that includes the order in which they deliver information, their personal writing style and tone, and something they're selling or an offer of some kind.
Here are 8 things that popular and profitable newsletters have in common that make them work.
You can apply them right now when you create yours.
1. They're short.
Making it a quick read maintains the interest of busy people.
2. They hold to a consistent format.
Keeping your structure constant gives people a sense of security and confidence. If you are going to change something you need to let your readers know--or they'll let you know how they feel about it.
3. They have links.
Providing links to longer length articles or websites gives your audience the choice to read more detailed material on a topic of particular interest quickly.
4. They draw you to their website.
Giving a teaser for something new, free, or exciting to purchase--that readers can only get from your website--makes them eager to visit.
5. They provide useful information.
Imparting knowledge positions you to become a valued resource for your readers who then look forward to learning from you.
6. They highlight the success of others.
Giving your readers the opportunity to hear about people like yourself who are succeeding makes them feel like they can succeed as well. Generate examples that show how clients, friends, or customers have used your techniques and show your readers how they can do the same.
7. They cross promote.
Offering to cross promote with anyone you choose opens opportunities for more subscribers or to sell your services and products. Create an alliance with other e-zine publishers who have a similar target audience for promoting each other's e-zine or newsletter.
8. They offer products, services, or classes.
Suggesting new things to potential clients or customers allows you to continue and deepen their relationship with you. They can expand their knowledge by buying your books, products, or by using your services. You make more money so you can enlarge your product lines, business or take more time off.
HOT TIP! Archive your newsletters by succinct titles on your website so your readers and reporters can access them.
Well-written newsletters are essentially tip sheets that a reporter can excerpt for information or quotes. If the title of your newsletter isn't enticing and descriptive of the content, create a one-line teaser so a reporter scanning your site will be able to open the link based on a hint of the information. I recommend putting a disclaimer that states anyone who uses your content must credit you with all of your contact information.
Write and promote your newsletter.
For an all around education about e-zine publishing check out:
Promote your e-zine on these sites:
> http://ezine-universe.com/search/getlisted.html
> http://www.freezineweb.com/addyourezine.html
Get insider secrets on publicity and marketing by subscribing to Sixty Second Secrets. Packed full of powerful techniques to promote yourself on and off the web. Exciting ideas and stories from successful people. http://www.prsecrets.com/joinlist.html
About the Author
Copyright (c) 2002-2005 Susan Harrow, All Rights Reserved.
Susan Harrow is a top media coach, marketing strategist and author of *Sell Yourself Without Selling Your Soul* (HarperCollins), *The Ultimate Guide to Getting Booked on Oprah*, and *How You Can Get a 6- Figure Book Advance.* Her clients include Fortune 500 CEOs, millionaires, best-selling authors and successful entrepreneurs who have appeared on Oprah, 60 Minutes, NPR, and in TIME, USA Today, Parade, People, O, NY Times, Wall Street Journal, and Inc.
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