Get Rid Of The Fact Your Luxury Brand Is Not Known Once And For All
The Internet has changed almost completely to a place where people no longer just look up information, but they interact with the people closest to them. The fact that the social stage has changed so much so that they are literally one in the same says a lot for this medium of talk. This the one thing that is really changing the way big and small luxury brands are conducting business. For the longest time, luxury brands have wanted to stay quite and exclusive to themselves. However, now the social angle is giving new life to luxury. It's no secret that the Internet has opened up huge options for luxury brands to connect to customer in a whole new way, especially when customer loyalty is at an all time low. First, open the door to your creations. This is called crowdsourcing and it's genius. It's all about outsourcing the design of your product to your customers. So they will all submit designs and then you have them vote on the designs that they like the best. The reason this becomes so lucrative for your is you know you'll have designs that are going to sell really well. Plus it gives your customers a little ownership of the business. Second, show how your business really operates by using video blogging. This shows the customer that you are real people and the business is for real as well which makes them feel a lot more comfortable. It's really powerful when you can let your customer see what you do during certain days of running your business. It can be the creative process or just when you get new product in. A good example of this is when we open up new silk sheet sets to show what it's like and what you can expect. It really brings home to the customs what they will get and how amazing the product really is. It's one of the best ways to strength a customer relationship. Third, you mass educate over Facebook and video if you can too. You can hold live chats about certain topics, which your customers can choose themselves. It's a great exercise in building trust and also learning all of the objections that can spring up as well. You can do chats on Facebook or use services like Ustream to stream live video as well. We have tested this to talk about the benefits of silk comforters over down and it really helped to build trust, word of mouth, and of course sales. Fourth is a classic, holding contests. This is something that has been done every since blogging became really popular. But holding contests is a great way to build lists of potential customers and it builds some excitement for you products at the same time. The entire goal is really bring your customers more into your business. It's a lot to manage which is why you might want to consider hiring a person to handle this exclusively.
About the Author
You can watch TrueMores.com, a small luxury retailer, as they handle social media to growth their brand. They are a luxury bedding retailer specializing in silk sheets, silk comforters, and silk duvet covers. http://www.TrueMores.com
Tell others about
this page:
Comments? Questions? Email Here