The Innovative Article Marketing Strategy
Even though having encountered a resurgence in popularity with the advent of the internet, article marketing is a approach of advertising that has been around for as long as there has been printed mass media. Article marketing differs from traditional print advertising in that, as opposed to a short, concise advert, a fairly short (four hundred fifty to five hundred fifty words) educational article is utilized to advertise a company's goods. Though these articles can be separately written by a third party basically praising the company through opinions or commentary, the articles are mostly written by the company itself.
But there are many functions for article advertising to fulfill and most of them involve the lucrative advertisement. To attract potential customers, the articles themselves are typically written on a subject that is tangentially related to whatever the company is hoping to sell. So for example, a company that deals in indoor heating might right before winter release an article about the most efficient ways to keep your home heated during the colder period.
By informing the reader of info relevant to their present conditions, the company draws attention to its goods and services. When making reference to printed article marketing, these articles are then printed in readily available print sources - newspapers, magazines, brochures, pamphlets, etc. As opposed to conventional adverts, however, companies tend to prevent paying for publication. Instead, publishers in need of content for their publications are frequently happy to accept related, informative articles from companies invested in article marketing.
The company, looking to reveal their article or advertisement, is happy to provide cost-free content to the publisher, in exchange for the publisher allowing them to include post-scripted references to the company so that readers fascinated in the material would subsequently seek out the company for extra inquiry, possible becoming a customer. The invention of the internet provided a place for article marketing to flourish. Given the interactivity and convenient interface of a web browser, article marketing is correctly suited to the world wide web.
As opposed to simple post scripted references, articles can now include hyperlinks leading to the company's website - instantly bridging the gap between the reader's fascination in the article, and the availability of the products and services offered by the company. The presence of hyperlinks, if used properly with specific keywords, can also probably boost the company website's relevance in search engine queries, the practice of which is the core principle behind search engine optimization.
Because web space is cheap, if anything at all, companies may no longer even need third party publishers to expose their articles to the public. Articles can instead be published on websites and blogs maintained for minimal cost by the company itself. Also, because web space is practically unlimited, the article can be published in multiple locations, in multiple variations, exposing it to a much, much wider listeners.
About the Author
By Paul Wise who often uses marketing articles and therefore recommends http://www.articlecontentengine.com/article_marketing.php
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