Private Investigator Marketing: Using Past Clients to Gain Future Work
Strong businesses have a loyal customer base. For a private investigator, that means not just repeat business, but also customers who are willing to refer you to their friends and family members. Keep reading to find out how past clients can help you to gain future work.
Word of mouth Power
When things go wrong, people have no problem bad mouthing you. They may even go out of their way to tell someone that you "botched" their investigation or didn't deliver on the promises you made. If you are careful, good news can travel just as far and may even bring with it new clients.
In the world of private investigating, each client is a goldmine. We are not talking about the fees that they are willing to pay for your services, but what new prospects they can bring to your door. The best thing about clients doing the advertising for you is that you don't have to work so hard to sell a potential client on your services. That part has already been taken care of by your previous or current satisfied clients.
There is nothing wrong with using clients to help you advertise. In fact, it's smart business. What do people look for these days before they buy, invest in or seek a product or service? They search for reviews. Too many negative ones and they will pass altogether. It's the same deal with positive comments.
How to Use Past Clients to Leverage Future Business
Ask for Testimonials - A testimonial is a testimony by someone about what your product or service did for them. They include information like how it helped them or what they felt as a result of your services. No personal specifics need to be mentioned and they can simply provide their initials and city of origin. It will be up to you and them as to how you want them to be identified.
Send out surveys - After a case wraps up, send out a customer survey. For faster results use online surveys. Set one up on your website and then include the link to it in your follow-up email to a client once the case is finished. Leave space to capture any comments. Be sure to inform them how their information will be used.
Questionnaires - These can also be sent in a link through an email. Questionnaires collect a variety of information such as demographics, satisfaction with certain aspects of the service and asking if they would use your service again.
A useful way to display this information is as an infographic on your website. Through visuals you can let viewers know how others rate your business.
About the Author
Paul Beauchemin is the President of PI Profits, a Private Investigator Marketing Agency that is results-oriented for PI marketing, sales and customer service.To sign up for great marketing tips visit http://PIProfitsAgency.com or call 1- (888) 344-0434 to schedule a complimentary best practice marketing investigation briefing.
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