Paid inclusion as a search engine marketing tool

Paid inclusion is a search engine marketing technique. Paid inclusion is the process of paying a search engine company in order to be included in a search index. This process will not maximize a website’s search engine rankings but it will guarantee inclusion of any page or pages that a search engine robot or spider might have missed.Any company opting for paid inclusion will have to pay the search engine company a certain fees so that their website can be included in the search engine’s search index. The fees charged for paid inclusion is done to filter against superfluous submissions and acts as a revenue generator. The fees charged by the search engine company covers an annual subscription for one webpage. There may also be a pay per-click fees. You will find that some search engines, like Yahoo! mix paid inclusion with results from web crawling. Others, like Google, do not let webmasters pay to be in their search engine listing. Search engine such as Inktomi, Altavista, FAST Lycos and Teoma / AskJeeves provide for paid inclusion. Inktomi’s paid inclusion service will refresh listings every 48 hours. It enables webmasters to select which pages they want indexed. This service is sold by Inktomi through various partner resellers. The cost is $39 for the first URL and $25/ for additional URL’s. AltaVista’s service for paid inclusion includes provisions for adding or revising pages on at least a weekly basis. The subscription period is 6 months and the payment for the 1st URL is $78. it eh number of URLs ranges between 2 and 10, then a payment of $58 as to be made for each URL. If the number of >10 URLs exceed ten then the payment per URL is $38.With FAST Lycos paid inclusion service. There is a guaranteed inclusion within 48 hours. The site is refreshed every 48 hours. There is an $18 annual membership fee for the service and a cost of $12 annual for each URL.With Teoma/AskJeeves, your paes will get lisited withing seven days of paying for the service and will be refreshed every seven days. The subscription period of for fifteen days and each URL cost $30.The biggest risk with paid inclusion is that you could pay a lot for guaranteed listings, but not achieve high rankings. Since the majority of searchers never look beyond the first 40 search results, you could be wasting your money.

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