Know Your Competition
'How It Will Earn You Sales'
Have you ever talked to a salesperson that had the product or one of the products you were looking for but weren’t planning on buying that day? Just searching around and comparing prices between other dealers. You ask a couple questions, tell them about other products you were looking at and the salesperson says to you “That product sucks, you’re wasting you money if you buy that.” How did that make you feel? I don’t know about you but when a sales clerk says that to me it almost feels like they just said I am an idiot because I’m considering buying it. Be professional: don’t knock your competition. You don’t have to promote your competition but there are different ways to let your customer know your product will be better for them.
What you have to do is know your competition. Find out more about them. Go look on the internet, call them, talk to them and find out exactly what there selling and how. When a customer tells you, “I’m looking at these other places” You can ask, “What did you like about those? Why were you considering those?” Then you can talk knowledgeably about the competition and the benefits your product has over the other dealers. Have you ever had a salesperson that was so knowledgeable you felt they were a great source of information? Those are the type of salespeople who make you feel so good about buying from them that you can do it with confidence. You can take their advice and make decisions based on what their telling you because you have faith in them. Know your competition. Do whatever it takes to find out about them. Read their sales literature. Talk to their salespeople. Find out what is going on. Know your competition in and out.
Go Get ‘Em!
About the Author
Richard Cannon, The TeleSales Recruiter started selling candy in school when he was 8 years old. He’s been selling ever since. In his 30’s he was looking for a sales job he could do from home that was in line with his purpose. He looked and looked and couldn’t find the right one. He swore some day he would make it easier for people to find great sales jobs they can do from home. He built a crew of work from home people, but couldn’t help everyone because they were not all passionate about what he was selling. So now, he assist’s salespeople in figuring out what their purpose is. Then he finds them an opportunity that is in line with that purpose. Now they make more money selling something they love. For more information, visit Cannon’s site at http://www.telesalesrecruiter.com
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