Top 6 Big Mistakes in SEO
You cannot afford to make huge mistakes in SEO because you will be jeopardizing maybe your months or years of hard work.
So to help you avoid this, you need to avoid the following top six biggest mistakes in search engine optimization.
1. Target the wrong keywords.
A lot of people, even well experienced search engine optimisation specialists make this mistake. They pick keywords which they thought describe their website but the average Internet user just might not type them in for search engines to find. For example, if you own a relationship website, you might be a bit surprise that the keyword "relationship guide" does not really work as opposed to "dating advice."Picking the right keywords can truly make or break your campaign for SEO.
2. Ignore title tag.
It is also common to leave title tag empty. It is ironic because this is one of the most vital spots to place a keyword since the words in your title tag appear in search results as the page title.
3. Ignore URLs.
A lot of people do not fully understand the importance of a good URL. Nice page names without keywords in the URL are still very common. Putting at least one keyword in the URL is one of the top rules in search engine optimisation. It is true that you can rank high in search results even with the absence of keywords in the URL but having keywords in the URL will provide you with a huge advantage.
4. Flash website with no HTML version.
A flash website can be attractive except for users and search engines. If you really want your website to be flash-based and make sure it is search engine friendly, you need to provide html version. A spider is not able to read flash content which makes it impossible for it to index. This is the reason why search engines do not go gaga over Flash-based websites.
5. Backlink spamming.
It is a very common mistake to think that more backlinks always does something good to a site, when in fact it gets the website banned due to backlink spamming. What you really need are related and quality backlinks.
6. Too much meta tags.
Many people think that SEO is about perfecting meta descriptions and meta keywords. In fact, meta tags are close to if not already out-of-date. There is nothing wrong with creating meta descriptions and meta keywords but focusing too much on these will not get you to the top spot on search engines.
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