Fax Broadcasting
Fax Broadcasting. 'Fax broadcast' is one of my favorite marketing strategies. Especially when you're marketing to businesses.
Fax Broadcasting is sending out a fax to your target market - all at the same time. Hence the word 'broadcast'.
So if you have 10 or 100,00 people on your database, you can use fax broadcasting to send them the same message within seconds of each other.
Fax Broadcasting Benefits
Fax Broadcasting is relatively cheap. Depending on the fax, the fax software, fax service and the fax server you use.
Fax Broadcasting is also very quick to implement and gets results.
If I am doing a flyer or brochure it'll take a week or so to get printed, sorted and then another week to get distributed. Whereas, if I'm broadcasting a fax, all I have to do is have the message completed on my computer. You don't even need to print it out! So I just e-mail the message to the fax service and get them to send it out. Thus you can save around two weeks in time, and a whole lot of money by faxing compared to mailing.
You could broadcast your fax yourself or outsource.
For my fax broadcasting, I outsource my faxing to a fax company.
They take my marketing piece and then broadcast it out to the database that I provide them with.
If you're broadcasting your fax to businesses, try and fax them in the morning or mid afternoon. I've found them to be the optimal times. In fact, in my fax broadcasting marketing package I'll tell you the specific times and days for best results.
Once your fax goes out, you'll find that within seconds of reaching your market, your phone will ring, or your web site will get hits.
Fax broadcasting is a pretty exciting strategy to experience if you have your marketing message right.
However, like anything, fax broadcasting may not work when you do it. So be prepared for a little bit of trial and error to get the results you want from fax broadcasting.
Copyright © 2005 by Casey Gollan. All Rights Reserved
About the Author
Casey A Gollan, The Business Growth Specialist for Fax Center - General information and resources for the internets most popular searched fax topics. Visit www.fax-center.com for more articles and info on fax topics.
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