Finding a Niche Through Keyword Research

Keyword research is the thorn in many online business owners’ sides, yet it is a necessity for building a profitable online business. Whether you have your own product, sell affiliate merchandise or just offer information and hope for click-throughs with Google Adsense, they key to your success is traffic. The best way to get traffic, besides purchasing it, is to research the keywords and find out which combinations are prime to cater to.

Let’s work with the example of “Lake Tahoe”. For those of you unfamiliar with Lake Tahoe, it is a Lake and surrounding area on the boarder of California and Nevada between Sacramento and Reno. With the wide variety of activities, this will be a perfect example of how to narrow your target down. It could range from looking to make travel/hotel arrangements, boating research, camping/hiking trails, wedding locations, casinos and more. And unless you are already leaning strongly towards one area or another (due to experience, product, etc), it should be your keyword research that guides your path.

First, you’ll want to determine the size of your overall market. By going to your Keyword Selector Tool, you can determine how many searches a month are devoted to Lake Tahoe and subcategories there within. Many people stop here and see that one particular keyword is researched more than another, so that is the one they will go after – more potential customers. But what they fail to realize is that these more popular searches usually have exponentially more competition. What you want to do is find keywords with a good ratio of searches per results. There are many tools (software programs) available on the Internet that will do this type of research for you, or you can do it the old-fashioned way and research results for every potential keyword through the various search engines and run the numbers against your total searches.

Now let’s say you have narrowed your market down to “Lake Tahoe Casinos” and “Lake Tahoe camping”. Unless you are just making this site as a hobby, you will want to monetize those visitors that you get. You’ll need to find out what people are paying to advertise on the search engines as well as look at affiliate programs of product you can sell. There are much more opportunities with higher dollar value involved with casinos than with hiking, so if it was a dead heat between the two, product here should lean you towards “Lake Tahoe Casino”.

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