What Makes Up A Successful Responsive Website Design?

More people than ever are using their mobile devices to shop online, so it is important for ecommerce website owners to have a responsive website design. So what makes a responsive website design successful?

Tips On How To Successfully Implement Responsive Website Design

Responsive website design will help to optimise your website for various devices, including tablets and smartphones. It is important to ensure that whatever device is being used, your website works properly and allows users to make a purchase easily.

Here are 3 simple tips on how to perfect your responsive website design:

• Flexible quality images. Images should be the right size and placed correctly to avoid misalignment.

• Grids. Responsive website design should feature fluid grids that shift according to the size of the screen.

• Media. CSS should be applied accordingly to fit the browser that is being used to view your website.

Other factors that are integral to providing an excellent customer experience are:

• The masthead (the text or images at the top of your webpage) • High-quality photo galleries • Product descriptions • Useful content • An appropriate footer

How To Master The Content of Your Website

Masthead. The masthead of your ecommerce website should have a simple and clear header that won’t distract users from the main content. To make the design more flexible, you should use CSS instead of a background image. Also, remember to include your company logo; it has to be of a good size and visible to the client. Your masthead should include navigation and search bars so it easy for users to find exactly what they are looking for.

Quality photo galleries. Images should be the focal point of your website. Make sure your website design shows that.

Product description. Just like quality images, product descriptions create a clear view of what you are selling. A product overview should include information such as the product name and price. It allows users to quickly see the key information while the page is still loading. Include customer reviews, product ratings, an ‘add to cart’ button as well as social media buttons so users can easily share your content.

Additional information. Add a “related products” or a “you might also like” section with products similar to what the user has already seen.

The footer. Footer information should include a telephone number, email address, and a physical location address (where suitable). You might also include a ‘back to the top’ link, and navigational buttons to look in a different category.

Remember, responsive website design is all about creating the best shopping experience for your users. If you make it easy to buy when using alternative devices, you can easily increase your customer base.

Do you want advice on responsive website design? Do you want Store Express experts to take a look and evaluate your current ecommerce website?

For more information please call: 0845 050 2500 or visit our website: www.store-express.co.uk/

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