Holiday Marketing Tips for Small Businesses
The holiday season isn't just for families and friends to get together. It is also the best time of the year to advertize your small business. You need to take advantage of the yuletide season as part of your marketing technique.
You should consider employing both offline and online marketing strategies to make sure that your business gets as much attention from your clients all throughout the season and into the coming New Year. Here are some suggestions for your holiday marketing tactics.
Your marketing technique may come in the form of promos, incentives and giveaways. Remember that promotional items don't need to be expensive. Think of an appropriate incentive or gift that you can offer your customers. You can give either a good discount on various services or items that are perfect for the holiday season. You also need to give them a good reason to act now. For instance, instead of giving discounts on your products or services, you can offer a "buy now and get an item for free in the New Year".
Gift certificates are also among the many things that you can give to your clients. Instead of giving a 30 % discount, why not give a $50 gift certificate? By doing so, you can save money while making your repeat clients fond of doing business with you.
Another way of promoting your business while wishing your clients to have a wonderful Christmas is through printed Christmas cards. This is the perfect way of showing them how thankful you are for the trust and support they gave to your business. It is a traditional and very effective way of promoting your business which allows you to build a strong business bond between your and your clients.
If you've finished decorating your store or office for the holidays, well, good for you. If not, it's not yet too late to put up a Christmas tree or colorful lights to create the holiday feel in your store. And if you own a website, you also need to incorporate the mood of the season into your online presence. You can do this by decorating your site to be more inviting for your clients. You can create a logo that matches the season or put up a big online banner of holiday cheers for your visitors. You may also consider customizing your Facebook or Twitter page logo to give a warm holiday feel to it.
About the Author
To find out more about sending printed Christmas cards Australia to your clients, visit the Australian Christmas Cards website through the following links:
http://www.austchristmascards.com.au/ http://www.austchristmascards.com.au/commerce/productcategory.asp?C=1&NUMBER=166
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