How Can Microsoft CRM and CRM Consultants Be Beneficial for Your Business?
Customer Relationship Management arose as soon as businesses realized the value of storing information about their customers. CRM works to improve customer service, as well as to increase customer satisfaction and sales. This application can be either hosted or installed. The former, also known as ‘on-demand’, has the advantage of being accessed through the Web, which means that businesses needn’t worry about software and servers maintenance. The latter is the installed application, which can be accessed either through a local installation on each user’s PC or through a Web interface. CRM installation has a lot of advantages, be it an application server or a local client software. The most notable one is the complete control that you gain over the deployment and configuration of the product. This includes the ability to customize your application so that it suits your purposes. CRM Microsoft comes with easy installation, configuration and use, as a result of effort and time put in to acquire these characteristics for their product, especially after their first two releases were exactly the opposite, that is complicated to install and configure. But tables have turned with their latest release, the 3.0 version of CRM Microsoft. It is now easy and quick to create contacts and accounts, and navigation around the application and performing basic functions are now possible for most users without training. As far as the sales features are concerned, CRM Microsoft provides orders, invoices, tracking leads, sales literature, and other opportunities, as well as marketing and competitors lists. A toolbar with the print option is included, but the information can be exported to Excel just as well. The marketing features of CRM Microsoft include the basic functions of creating a campaign and options for its delivery, such as e-mail, phone, etc., as well as assembling contact lists. On the service side of things, he tools offered by CRM Microsoft can be used in creating a case and tracking its history, and adding activities to be completed. Leading institutions such as Unitek College offer consulting services for CRM http://www.unitek.com/training/microsoft/crm/index.php?option=com_content
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