Affiliate Marketing - a useful marketing tool

The web has played an important role in our lives by giving information and bringing us together. Nearly everything we do these days is helped or even controlled by computers. As a result a lot of organisations are moving on web to look for new client segments. Performance marketing allows a merchant to track and measure the genuine source of a sale and pay out a commission to the affiliate or publisher. It rewards affiliates or publisher for referring visitor or customer to the merchant’s website. The five main actors linked to each other for performing a pre-defined and confirmed action are the advertiser, affiliate network, the affiliate, agency and the customer. Online promotion has changed the way the new companies look to attract new clients. The publisher supports a merchant’s offer on its affiliate website in the form of banner, static link, discount code or product feed. A customer clicks on an affiliate website and then the affiliate redirects the customer on to the merchant’s website to make the purchase and then affiliate gets a commission for the confirmed sale. Some of the popular types of Affiliate websites today are Price Comparison websites, loyalty websites such as cashback and reward, Discount Coupon & rebate websites, Content & Review websites, Group Deal websites and CRM websites. Affiliate marketing has come a long way since the launch of Amazon’s associate programme. Affiliate marketing in the UK broke the £4bn mark by the end of 2009. The UK affiliate market was worth £3.82bn in 2008, a 22% increase from £3.13bn in 2007. An estimated £227m was paid last year in commissions and fees to affiliates and networks. 2008 was a breakthrough year for voucher codes online with 1 in 200 visits to an online retail website coming from a voucher codes website (Source: Hitwise). In fact, affiliate marketing is now considered as one of the most effective and remunerative marketing channels in the online marketing world, and is currently being utilized by many brands to not only increase their online presence and compliment other above-the-line and below-the-line marketing activity, but also deliver actual measurable revenue contribution and new business leads too. It is the fastest growing marketing sector today. In tight times like 2009's recession people turned to the web for money savings and that was the time when affiliate marketing started boosting. It is the cheapest and one of the most effective marketing segments. For more information on affiliate marketing visit http://www.ilead.pk/blog

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