Use off site seo to get better search engine results.

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So what exactly is off site search engine optimisation? Well the best way to describe off site seo is simply to say that it is the activity of encouraging search engines to present your web site to the people that use their service, thus increasing traffic to your site, without actually doing anything to the web site itself. Or indeed having any contact with your website design company. <br><br>So how is this possible? Web site optimisation, or seo, is a cross between a science and an art. A web design company will create a web site for you that looks and feels great. They will probably host the site for you, and periodically send you a news letter suggesting that it is time you freshened the site up a bit.<br><br>What a dedicated web company will not do for you is to get your site found on the search engines. That is not to say that the site is not 'search engine optimised', not at all. The web design company will have applied all the latest techniques to ensure that the search engines can index your site efficiently.<br><br>That is always assuming that the search engines can find the site! That is where off site optimisation comes in. To put it simply, web site designers are specialists in their field, generally, they don't have the time to spend the long hours it take to get your site found on Google and Yahoo. <br><br>If they do offer this service, it will be at a premium rate, simply because they will not be doing the work, they will out source it. Nothing wrong with that, this is normal practice for any business. However, what you are really looking for is the same job, for a reasonable price. Sounds pretty straight forward. Not so fast, in order to retain the services of a professional, time served expert in the field of search engine optimisation, one need to find a such a person.<br><br>This is not as easy as it may seem. Here is the rub. Such a person will need to have vast experience, seo is incredibly time consuming, just keeping up with the changes the search engines such as Google and Yahoo make is job by itself. He will need to consult or network with colleagues and friends to stay on the cutting edge, more time, and that really is the only the start of it.<br><br>You can see how the amount of hands on time an seo actually has to spend on a website is getting less and less. So finding an seo with the time to take you on is not very easy.<br><br>There are hundreds if not thousands of companies that offer search engine optimisation services. Claiming that they have a team of professionals ready and waiting to work on your site, promising top search engine listings in very short amounts of time. Well lets think about that for a moment, do you think that a truly experienced seo would be sitting in a typing pool waiting for some telephone sales rep to pass him some work? I think not.<br><br>The seo industry is just one of those industries that can not be automated, with any measure of success. You see the knowledge and skill of the seo is gained by experience, long hours and dedication. These professionals tend to work from home, they work long hours, and have a very short client list. It is impossible to expect a company with a group of telesales operators , and a 'team' of students working odd hours to get through college, to give you the kind of service that you really need. <br><br>Companies are caught like this all the time, it all sounds good from the nice lady on the telephone, but a year later, and may hundreds of pounds spent, you are no further than you were before. Or even worse, in order to get you indexed quickly, and to the top of yahoo, they have used techniques that are outlawed by search engines. This leaves your company in the worse possible position ever, a Google ban!<br><br>This means that Yahoo or Google have detected that you have used 'black hat techniques' to get yourself listed higher in the rankings. Google removes you from its database, and everybody else follows suit. What does that mean? Simple you will never, ever be found in a search engine search again. The obvious result is that you are never found by anybody so you don't sell a great deal. It is not hard to get banned, so be careful, ask BMW!<br><br>Google says: "If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or 'throwaway' domains, your site could be removed entirely from Google's index."<br><br>BMW was banned from Google, this is an exelent example of what can happen to sites going against the Google guidelines, no matter how big or important people may think their site is.<br><br>This is happening all the time to unfortunate companies, large and small. The damage to a company and the cost can be too much to take for many.<br><br>The only sensible solution is to find a self employed seo that can absolutely guarantee that all the work will be carried out by his or herself, full stop.<br><br>Remember, there are only so many hours in a day, so finding an seo with a spare slot may be difficult, a good off site seo will not take on more work than he or she can handle, but finding a good one in the first place, even if is he or she is full, is good for you, you will most likely be able to get a recommendation to another professional seo.<br><br>Remember, an off site search engine optimisation expert never has to contact your web design company, you should ask that question first.

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