3 Sure-Fire Ways To Boost The Response Of Your
1. Avoid talking about yourself. Bluntly, your prospects could care less.
Sure you need to credentialize yourself, but they really don't need to know about the weird relationship you had with your mother... your first bi-curious experience... or that time you got drunk and "accidentally" spent the night up in the hills with that "friendly" little goat.
Just stick to the what's relevant.
O.K.?
2. Don't focus on what your product or service "is" -- instead, focus on what it "does".
In other words, sell the benefits, not the features.
Here, let me give you an example of exactly what I'm talking about.
Let's say you're selling a teeth-whitening system.
You want to dwell on all the embarrasment your system is going to allieviate, not all the crap you're going to have to put on your teeth every night before you go to bed.
3. And lastly, don't hide your flaws -- because we've all got 'em. Instead, if there's a weakness in your product, expose it, and justify it.
Your prospects will trust you more for doing so, and that's nine-tenths of the battle anyway.
Now go sell something -- I'm going out to the arcade with my kids today.
Craig Garber http://www.KingOfCopy.com
P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html
About the Author
Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE direct-response copywriting and marketing tips that dramatically boost your sales and lift the response of your marketing, on his website: http://www.kingofcopy.com
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