Autoresponders For Passive Online Income - How To Write And Set Up Your Autoresponder Sequence

Setting up your autoresponder messages is a part of getting your systems in order to build a profitable online business. Most of us fall down in this area, but I encourage you to take the time to do this properly. I was confused about the difference between autoresponders and broadcast emails when I was just getting started online, so I'd like to clear that up here.

Broadcasts are the email messages we send out to share information that is time sensitive. For example, if I am hosting a live teleseminar and want to invite my list, I will send out a broadcast both the day before and the morning of my call. This allows people to get the details they need so they can make the decision whether or not to attend this live training. We also send out broadcasts to announce a new product or course, or to let people know that something will increase in price at a specific time.

Autoresponders are the email messages that are evergreen, meaning that they will be timely and relevant for years to come. You will want to write these and set them up in your system so that they go out to your list whether you are around or not. This is a magical way to be able to grow your business and increase your income in a passive way. Allow me to explain how this works in more detail.

When someone opts in to your list they are taken to a thank you page. When they check their email they can then receive the first message in your autoresponder series. This message will thank them for requesting the information and give them a link to their free giveaway you have promised. This is the beginning of your relationship with this person, as well as an opportunity for you to build trust and share your expertise on your topic.

Now that they are in your marketing funnel, they will receive email messages from you based on what you have already written and set up. I recommend starting out with ten messages, to be delivered once each day for the first ten days your new prospect is on your list.

During this time you will give them your very best tips and information on how they can achieve success in the area you are working in, links to your blog posts and articles where you go into more detail on your topic, and offers for your own products and those of affiliate products and services that will help them further their knowledge and understanding.

I hope you can see the power of this technique. You have leveraged your time by writing a series of emails that will automatically go out to your prospects without you ever having to do anything else. Over time you will add even more messages, at the rate of about one per week through the first year.

Autoresponders make this business one that gives you an excellent rate of return with passive online income.

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