Rank better than #1 in Google and Yahoo overnight, seriously


by John Macko

If it isn't enough to rank #1 in Google in less than 28 days, You can actually rank better than #1 in both Google AND Yahoo, overnight!

Yeah, I can hear you now...

That's impossible. What a ridiculously hypish statement. You are completely out of your mind.

While that might be true :-) you truly can rank above the #1 position in Google and Yahoo in less than 24 hours!

Let me tell you about a little known strategy for:

Getting massive amounts of backlinks in a short amount of time Gaining incredible exposure to your website in under 24 hours Positioning yourself as an expert authority in your market All for free!

Are you ready,the technique is called writing Press Releases.

Press Releases have been around for a very long time. They're more popular and effective in the offline world... But are extremely powerful in the online world as well, although MUCH less known.

I seriously suggest you learn how to write effective Press Releases before people finally catch on and it loses its power.

So, what's a Press Release anyway?

Note: The definition of a Press Release is quite simple.It is an announcement of an event,performance,or other "newsworthy" topic that is issued to the press.

So how in the world are we supposed to write some "newsworthy" article and issue it to "the press"? I mean, what is "the press" anyway? That's not important for now... Just focus on writing an article that you think people, in general, would want to know about...

Structuring your Press Release

Let me show you how to properly structure your Press Release.In order for "the press" to possibly pick up your article,you'll need to structure your Press Release in the proper format.

Many people have great topics for their PR, but because their format is not correct, "the press" simply ignores what they've written.

If you're going to take the time to write an article(PR) then you should make sure you've written it using the correct format. Below you'll find a sample of how to properly write a Press Release to ensure that "the press" will at least read your article(PR).

Press Release Format

The headline is in title case and short, ideally not more than 170 characters.

While the headline uses title case, capitalizing every word except for prepositions and articles of three words or less, the summary paragraph is a little longer synopsis in regular sentence form. It doesn’t merely repeat the lead. It just tells the story in a different way.

Start with City, State (PRWEB) Month 1, 2005 -- The lead sentence contains the most important information in 25 words or less. Grab your reader’s attention here. Don’t assume that your reader has read your headline or summary paragraph; the lead should stand on its own.

A news release, like a news story, keep sentences and paragraphs short, about three or four lines per paragraph. The first couple of paragraphs should cover the who, what, when, where, why and how questions.

The rest of the news release expounds on the information provided in the lead paragraph. It includes quotes from key staff, customers or subject matter experts. It contains more details about the news you have to tell, which can be about something unique or controversial or about a prominent person, place or thing.

“The final paragraph of a traditional news release contains the least newsworthy material, ” said Mario Bonilla, customer service representative for PR Web™. “But for an online release, it’s typical to restate and summarize the key points with a paragraph like the next one.”

For additional information on the news that is the subject of this release (or for a sample, copy or demo),

contact Mary Smith or visit www.prweb.com. You can also include details on product availability, trademark acknowledgment, etc. here.

About XYZ Company:

Include a short corporate backgrounder about the company or the person who is newsworthy before you list the contact person’s name and phone number.

Do not include an e-mail address in the body of the release. Your e-mail address goes only in the "Contact e-mail" box when you first upload your press release.

Contact:

Mary Smith, director of public relations XYZ Company 555-555-5555 http://www.YourWebAddress.com

Include safe harbor statement (if applicable).

###

Once you know the proper format, you'll need to be sure you keep the following in mind while writing your article(PR).

Press Release Power Tips

Is your news "newsworthy"? The purpose of a press release is to inform the world of your news item. Do not use your press release to try and make a sale. A good press release answers all of the "W" questions (who, what, where, when and why), providing the media with useful information about your organization, product, service or event. If you read your press release and it reads like an advertisement, rewrite it.

Start strong. Your headline and first paragraph should tell the story.The rest of your press release should provide the detail. You have a matter of seconds to grab your reader's attention.Do not blow it with a weak opening.

Stick to the facts. Tell the truth. Avoid fluff, embellishments and exaggerations. If you feel that your press release contains embellishments perhaps it would be a good idea to set your press release aside until you have more exciting news to share.

Journalists are naturally skeptical. If your story sounds too good to be true, you are probably hurting your own credibility. Even if it is true, you may want to tone it down a bit.

Pick an angle. Try to make your press release timely. Tie your news to current events or social issues if possible. Make sure that your story has a good hook Use active, not passive, voice.

Verbs in the active voice bring your press release to life. Rather than writing "entered into a partnership" use "partnered" instead. Do not be afraid to use strong verbs as well. For example, "The committee exhibited severe hostility over the incident." reads better if changed to "The committee was enraged over the incident."

Writing in this manner helps guarantee that your press release will be read.

Economics of words. Use only enough words to tell your story. Avoid using unnecessary adjectives, flowery language, or redundant expressions such as "added bonus" or "first time ever". If you can Tell your story with fewer words, do it. Wordiness distracts from your story. Keep it concise. Make each word count.

Avoid the hype. The exclamation point (!) is your enemy. There is no better way to destroy your credibility than to include a bunch of hype. If you must use an exclamation point, use one. Never do this!!!!!!!!!!!!! © prweb.com

Then just send out the PR, of course track it by doing a search on your unique title and your are there. Make it interesting enough and you will be beyond #1 in Google and Yahoo.

Trust me,just having your seb site listed in your article will bring substantial traffic to your site leading to your product or service.

Space does not allow me to include a great and humorous story on one such case where a gentleman spent 30 minutes writing a PR about a subject in reference to "George Bush" and got beyond #1 in less the 20 hours and picked up $300,000 in business.

Feel free to stop by my site and read it. You will sit back,laugh and ask yourself "why didn't I think of that" I know I did.

About the Author

This article describes a technique to get a better than #1 rank position in major search engines in less than 24 hours.

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