How To Kill Your Million Dollar Idea

It is amazing to me when I think about all of the many CEO's, and other people in "sales," related fields; who own businesses that sell - when they decide to take their existing business online, or better yet (come up with an idea for a new Internet business.)

They do not give a second thought to writing their own sales copy, simply because they are really good at writing copy.

Many have written thousands of pages containing "professional copy." They can write great Content Pages, which hold reader interest; and "captivate" their audience with engaging, informative copy.

They in short - are really good writers, so they think: "I can write this sales copy, and save $3,000 to $5,000 - or, $300 to $600." (Depending on the page numbers, or who they hire.)

"No one "knows our specific product or service better than I do." They are probably right.

However - this kind of thinking...can become a million-dollar killing - thought. It does not matter one bit - how much someone "knows" the specifics of a product or service, this does not transform them into a Web Sales writer who knows how to make sales.

Especially "new" business owners. They can have a fabulous product, service specialty, or entrepreneurial idea. They think because they are "just starting out" they should write the pages themselves.

However, the one time effort; of hiring a Professional freelance sales writer - can easily make the huge difference between making thousands - even $100,000 (or more) in a year - for the maybe $3,000 to $5,000 - or, $300 to $600 they "save" by writing it themselves.

Is it possible - your product or service could be one of the next "runaway sales product"? It is very possible, and it is what has propelled this Nations economy for many years. (New business) But how many of those ideas were winners, but the creator decided to not hire professional sales writer?

It depends, are you going to write your own sales page - simply because you are an exceptional writer?

I say - put that job in the hands of a professional Web sales writer - and see what happens - you may be greatly surprised at the outcome.

After all, it would not be the first time such has happened. Since the advent of the Internet more millionaires have risen - than any other time in the history of this great Nation.

If you are serious about getting sales, or attracting new highly-qualified leads, then you know that you cannot justify; not hiring a professional. Your competitors did (and they sold over $600,000 units in their first quarter.)

You may be able to come up with at least 10 reasons concerning why you should write the copy yourself. Nevertheless, when the results of your effort stares you in the face showing little to zero sales, you then face the same problem.

The "maybe I should have made the "call to action" more compelling" thought may hit you. Forget about it. You are a professional at what you do, so it should seem an easy hurdle for you to jump - get the best results from your sales page, by using a professional.

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