With So Many Mobile Device Users, SMS Marketing Is A Marketing Strategy That Makes Sense
SMS marketing can provide real results. The number of Americans with mobile devices is well over 285 million. Of those people, more than 91 percent have their phones less than three feet away all the time. This means that there is a large customer base already established, and it's just a matter of tapping into it.
It's amazing to think that nearly every person who gets a text message, no matter who it is from, opens and reads it. Direct mail, print ads and email are only about one fourth as successful as text messaging at reaching potential clients. Of this amazing number who read every single text they get, around 12 percent actually become clients. The text message advertising return on investment makes it one of the most efficient and affordable marketing strategies.
Many people who have mobile devices also have service plans that allow them to access the internet as well. To reach these users, mobile application development provides a good return as well. Mobile apps can tap into this ever expanding advertising opportunity. Nearly one third of mobile device users say that they have downloaded a mobile app. As an aspect of an SMS marketing strategy, mobile apps can engage customers with a full and interesting experience. Your customers can be directly targeted with information your company wants them to have through these apps. Customers develop more loyal feelings toward a company whose apps they use all the time and it keeps them interacting with the brand outside of computers and their typical internet usage.
An important part of SMS marketing is the strategic mobile website development. The typical customer who uses their mobile device to access the internet is looking for information quickly and succinctly. While customers can usually get to a normal internet site, having a specific mobile site makes navigation much easier for the customer. Using standard internet websites can be very annoying for customers on their mobile devices since the screens are so small. Designing a mobile website is just the first step to solve this issue, the site also needs to take into consideration the features and abilities of the different mobile device platforms.
Customers who use mobile devices can be enticed with SMS marketing which is designed to optimize the mobile applications and mobile website design to reach the audience in a very relevant way. When involved in this way, customers are more likely to become loyal to the brands and applications they have used. SMS marketing can tap into an important market that people are almost constantly engaged in like they are with no other.
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Increase your sales and generate new revenue through SMS Marketing or you can also get tips and advice at Mobile Website Development
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