Creative Consortiums for Actors

Personal Creative Consortiums have been a proactive positive force in my career since the beginning of my career. Although I did not identify these consortiums, how they work, and how to actively pursue them, until about six years ago.

The Actors' journey is one of talent development, relationship establishment, work generation and artistic entrepreneurship. How do Personal Creative Consortiums fit into your journey as an Actor? First let me define what I mean by Personal Creative Consortium.

A PCC is any group, association, method, platform or relationship that allows your career to move forward as an Actor. You have many Consortiums right now although like me years ago you may not have identified them. There are times when these Consortiums work like they are supposed to and within the parameters they are set up to perform within.

For those of you that have an Agent you may understand this as a traditional PCC. An Agent will do their best to find auditions and work for you by submitting your picture and resume to Casting Directors looking for potential Actors. Depending upon the size and power of your Agent as well as your experience, name value and "bank ability" they will use their connections, clout and capability to get you in to see the people that will be able to hire you.

The ideal situation is when an extremely talented and "bankable" Actor is signed with a powerful agent with many connections. However that scenario is rare, otherwise stars and super powerful agents would not be so scarce.

A manager can be another important PCC either by taking on a beginning Actor and grooming them for success or signing a successful Actor and "managing" their success taking them to new heights that an Actor may not be able to achieve with only their Agent. This is where the traditional acting career paradigm goes.

An Actor signs with an agent and possibly a manager then waits for the phone to ring. When it doesn't ring or ring often enough the Actor then becomes disillusioned with their representation and

then leaves them…hoping to find that agent, manager or combination that will work the magic in their career. This will often happen several times in an Actor's career.

The component missing in this formula is the proactive personal growth that the Actor is leaving out. In order to be attractive as a viable consideration for talent in a film, television series, theatrical show or a commercial there has to be a history of competency and work to make it happen. Rarely do casting directors, directors, producers and network or studio executives rely solely on their gut feelings to offer a substantial role or contract. Most of the time it is based on a combination of relationships, compatibility to the role, capability, previous work experience and a gut feeling that it s right.

Which makes perfect sense ... Why would anyone risk simply taking a chance when millions of dollars and months or years of time are on the line?

This is where your work with Personal Creative Consortiums comes into play. All of your relationships and the work you do "your homework" is about enhancing your virtual shelf space ... your "self space".

Your internet presence, your classes or school, your theatre company or improve group; the restaurant you work at, your internship at that production company, the Actors from your home town, your family ... as well as many other groups, individuals, companies, platforms and associations can serve as your own Personal Creative Consortiums.

In addition to the usual agent or agent and manager relationship, all of these PCCs can bolster your career providing a strong foundation to prepare you for the challenging and high paying work reserved for those who are ready and capable of taking on the challenge. So go out find your Personal Creative Consortiums and make your presence known but most of all, enjoy the journey!

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