How To Improve Quality Score - Increasing Your AdWords Quality Score
A very powerful number in PPC advertising is called the quality score. This number or score was first devised by Google Adwords and it pertained to what rank you earned concerning page rank with your PPC ads.
In the beginning, back in 2003, Google decided instead of just giving the best page rank to the highest bid placed on a keyword, that it needed a way to reward ads that received many clicks by having those ads show up higher in the rankings. Google began with the simple equation that consisted of the maximum amount one was willing to bid per keyword multiplied by the click-through rate of that keyword. Within a couple of years, the search engine giant decided it needed more than that. This is when Google decided to add in more than just the keyword 's click-through rate and decided to also look at the account's history and the keyword's history. Today your ad rank or where your PPC ad appears on a page is equal to your maximum bid for that keyword multiplied by your quality score.
The higher a quality score is on a scale of one through ten, the better. A high quality score increases the rank of your ads and lowers the amount you need to pay per click in order to rank well. If you want to show up higher within the pages of Google you can pay for it or you can improve quality score. If you were to increase quality score, your ad will show up higher on Google and you will end up paying less, which is a win-win situation as it pertains to PPC.
The main factor that goes into your Google quality score is your keyword click-through rate. In other words, if your ad is very relevant and it matches your keyword, you will receive many clicks, which will give you a high Adwords quality score. Two other quality score factors are your ad click-through rate and your account click through rate.
Quality score optimization includes having a good landing page. You should know that Google does not like landing pages that lack depth. Your landing page must be informative and it must be viewed by Google as being non-spammy in order to gain a good Google quality score. Google actually asks real people who are in focus groups to judge landing pages wherein pages are ranked and scored according to how good they are deemed to be.
In order to improve quality score, your site must be deemed trustworthy by Google. You can add trust seals to your website and give your site some depth by providing a good deal of unique and useful information. You also should make your site highly secure and include a privacy policy. See to it that you use tightly focused ad groups as well.
At the end of the day, you should not obsess too much over your quality score as it is all about results. You can have a 3 quality score and still have a good performing site. Of course, if you can improve quality score without sacrificing results, then that is great!
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There's not one specific trick or method that can be utilized to improve quality score, but if you do your homework you can have a better quality score in a matter of days. Learn even more about quality score factors by watching this video - http://www.youtube.com/watch?v=VQEFS4b0kMw
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