Why Hold A Webinar Using Automated Webinar Software?
Copyright (c) 2011 maud Business Solutions Ltd
Why would it be advantageous for your business to host a webinar? Webinars are first and foremost a sales technique - a way of raising money for your business. Anybody who currently works or has ever been employed within a sales department is fully aware that the most productive sales pitches are conducted face-to-face with the prospective buyer. This personal approach is far more effective than doing it over the telephone, via snail mail or email campaign, paying big bucks for a TV/radio advertisement or indeed via any other sales or marketing method. Face to face permits a two way conversation, allows the sales person to communicate their passion for the product or service, and answer individual questions effectively. Furthermore, the sales person is able to promote an image of themselves and/or their employers as experts in their field.
Modern technology permits businesses to make the most of this sales technique without physically requiring a shop floor and the training of many staff or the hiring of a presentation venue and without requiring that prospective customers put themselves out to be somewhere other than where they prefer to be. Instead, using automated webinar software, you or your business can communicate from the home or office via a single computer with as many potential customers as you like...wherever they prefer and all at once. The only effort required from the potential customer, is to register their interest to receive the webinar link and subsequently log in on their own PC/laptop/thinkpad/smartphone via this link wherever they are at the prescribed time.
Like any well prepared sales pitch, a well structured webinar makes it possible for you and your business to impart product and service knowledge effectively to your audience. A webinar also promotes you and your business as the experts in your area. Live webinars further enable the participants to interact with the presenters and ask questions about the material. Correctly implemented a webinar is an extremely effective sales tool and leaves a high percentage of your audience requiring further contact, information or a product or service from you. Automated webinar software providers further enable you to record your webinar - in this way, you are able to use it repeatedly, allowing you to make the very most of your valuable time. The recording can re-play either on a prescribed schedule or whenever a potential customer wishes to download it. These potential buyers of your product have the convenient option to transfer these files directly to their computer and view them later without an active Internet connection and if they like, in more than one sitting!
About the Author
Based in New Zealand, Sara Leadbetter is a Business Advisor specialising in Internet Marketing. She uses automated webinar software herself to promote her own businesses. This article is written with regard to her work analyzing and comparing http://evergreenwebinarsoftware.com
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