SWAPPING LINKS TO PROMOTE YOUR SITE

SWAPPING LINKS TO PROMOTE YOUR SITEIt is an interesting that the more popular your site is, the more popular it gets. Yes, the rate of growth of your popularity is directly proportional to the amount of popularity you already have. The same principle applies to your website popularity also. The more your site is popular the higher it will be ranked by search engines. Search engines consider your site popular if other sites linked to your site. The higher the number of sites linked to your site, the more popular your site would is. The higher quality the sites that link to your site, this value is increased even more.Actually, the whole reasoning is pretty simple. The basic function of search engines is to provide its users the best list of sites as per their search term. The same reasoning says that if more sites are linked to your site it automatically means that your site must be worth attention and as such your site would be ranked higher. Now, this whole concept revolves round link swapping-you let others link to your site and in turn get the chance of linking to their site. And yes there is a way out of all this. You can also spend money to get the top rankings but this option is not generally cost effective for small sites. Until you have enough revenue that is! So, for mortals like us, the only option left is swapping links. But before you start the whole process of link swapping there are a few things that you must keep in mind. These are just suggestions to let you decide whether you should swap links or not. The first thing you should do is to prepare a links page on your website. It is also imperative that you should have a link to that links page on your home page and also on other pages of your website. One thing more, your links page should tell visitors how to link to your website. It is essential that if someone reaches your links page and feels like linking to your site, he should be able to do so easily, otherwise what would be the use of having a links page? A journey of thousand miles start with a single step and the same applies to link swapping also. It would be rare to get links swap requests in the beginning. You would have to start on your own. You would have to get your Links Area established and would have to go on trying to swap links with other sites. In due time you would start getting requests for link exchange. Now a very pertinent question-how would you find the sites to link to? There are sites which don’t show interest in link swapping. For this you would have to do a little research. Search engines are a good place to search, try searching for "Reciprocal Links" or "Reciprocal Link Directory". I would suggest only swapping links with quality sites that have a similar topic to yours so that they provide targeted links and targeted traffic to your site. For example, a wedding dress site could swap links with wedding photographers, and car hire sites. You will soon find that the sites listed at each links page are also sites that are interested in swapping links.One of the best ways of doing it is by having their link on your site first and then requesting them to do the same and to give them at-least a week or so to decide. Most probably you would find this method to work the best.So, we have just talked a little about the importance of swapping links to promote your site and hope that these suggestions would help you in your endeavors.

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