3 Important Ideas About Search Marketing and Social Signals

If your goal is to have a prosperous online business that utilizes search marketing, then you have to be knowledgeable about social signals.

This term will be over-used and beaten to death in the next year. This is because it is become very important. Google is watching your site very closely for the social media signs of life. Google wants to ascertain if your content is being shared by your blog readers via the social media buttons. Then this will be used to find your new ranking.

Learn and understand as much as you can about Open Graph so that you can use it to your benefit for getting noticed. This is nothing new, but it came along at the right time and can be used for this purpose. Markup, which can be compared to HTML, must be put on your webpage. You can give things such as your pictures, pages and URL various meta data descriptions. Then you can take much more advantage of widgets for various social media. A site like this will be more social signal friendly. You want to have as many resources in place so you can gain as much advantage as is possible.

If you are a smart blogger, you probably already have a social widget on your site. You can do more than just add buttons by putting activity feeds and popular posts on your blog. You have some kind of analytics on your site, but do you have them for your social metrics. You should pay attention to this because it is imperative that you check the flow of traffic to and from social media websites. If you have failed to put social media widgets on your blog, then put them on there ASAP. When bloggers say that they have lots of traffic it is usually after they installed social media widgets on their websites.

Don't ever forget that you are allowed to use SEO techniques on your Facebook page; in fact, doing that can really help you with other areas of your search marketing. If your content feels spammy people won't like it so don't post any. It shouldn't surprise you that Facebook people are hip to this, since they're in the Google SERPS. Speaking of which, don't forget to test and monitor your search results for the social content and pages you've published. Twitter and Google don't seem to have the good relationship they used to have. So the real time results with Twitter have been gone from the SERPS for some months. But you can still take advantage of Facebook in your SEO. A year ago there was hardly a word about social signals. But it has been known that social media marketing and SEO were closely related. The fabric of the two has become so tightly knit and now all that is left for you is to figure out how to use social signals to help you get better traffic and rankings.

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