The Importance Of Integrating RSS In Your Marketing Campaigns
Gold is in the list, or more specifically, in the mailing list,as many Internet marketers proclaim. Truly, having a sizablemailing list would only mean good things for your onlinebusiness. You'd have a pool of actual people whom you couldcourt to give your products or services a try, and this wouldgive you a sustainable flow of income for a good number of yearsto come.If they get to read your messages, that is.The number one problem that confronts Internet marketers when itcomes to following up on captured leads in this day and age isthe fact that most emails that are sent out by autorespondersend up being filtered as spam. Hence, they never arrive at thetargeted recipient's inbox. Also, some subscribers have actuallyfigured out this marketing ploy, as it is not really a noveltactic and a lot of online businessmen have abused this channelthroughout the years by sending useless emails that can only beconsidered as spam.If the subscribers don't get to receive the emails, they won'tget to be exposed to your business message. Hence, the essenceof keeping a mailing list would be lost. This is a very realconcern that should not be neglected, as it does strike a daggerat the very heart of our marketing plans.Enter RSS, or Real Simple Syndication, or Rich Site Summary,depending on your preference. To best describe RSS, we coulddefine it as an email plus and plus. It serves all the purposesof email correspondence, and it boasts of entirely new featuresto boot! Let's take a look at some of the things that make RSSspecial.RSS feeds are delivered straight to your recipient's desktop.There is no danger of your message being filtered out as spam.The recipient must opt to subscribe to your RSS feeds, ofcourse, but this is no different from the system employed foremails, right? RSS is easy to master. All you need is an RSS feed generator,and all your recipients need is an RSS feed reader. They'd beprompted to download one for free. RSS feeds can be generated from blogs, and if utilizedcorrectly, can provide one or more websites with regularlyupdated content, which would most certainly win the favor of thesearch engine spiders. RSS feeds can be broadcasted to several websites who also havethe option of subscribing to the same, and this would mean moreexposure for your business message. RSS can work the other way, and you could gather new content foryour website or websites from RSS feeds generated by others. With all that's working for RSS, it's easy to understand whythis medium is slowly becoming the industry standard forconveying an enterprise's business message. But that's notall... the future does look bright for RSS!Microsoft has realized the growing significance of RSS in theWorld Wide Web, and the billion dollar empire has promised tointegrate an RSS reader for its future versions of InternetExplorer. This would guarantee that a vast majority of onlineusers would have access to RSS straight from the box.Additionally, the growing preference for RSS has beenacknowledged by two giant search engines, as Yahoo and MSN arenow enabling their users to link up with RSS feeds from theirgenerators and their blogs. But the biggest news of all is thatGoogle, the biggest search engine conglomerate of them all, isnow beginning to incorporate RSS, as can be evidenced by newGoogle AdSense advertising methods.Though the future looks very bright for RSS, it is making aprofound impact in the Internet marketing landscape as of late.This only proves that even if RSS is considered as the wave oftomorrow, that tomorrow is beginning right now.
About the Author
Sean Felker is the publisher of the very successful and popular Work at Home and Making Money on the Internet blog:http://try-marketing.com/workathome/
Tell others about
this page:
Comments? Questions? Email Here