Professional Profile - The 10 Things Your Professionally Polished Profile Must Have In It

Copyright (c) 2008 Anita Bruton

What does your professional profile say about you and your business? Does your professional profile attract clients, vendors, suppliers, contractors, venture capitalists, and even potential employees?

A captivating and polished professional profile will provide the reader with a thorough understanding of your company's vision and mission, the products and services you offer, your USP (Unique Selling Proposition), your credibility and your history.

What do you need to include in your professional profile? What does your professional profile need to accomplish?

~ It needs to tell your company's story in a way that effectively engages your audience.

~ It needs to be creatively crafted, well written and professionally polished.

~ It needs to be about the heart and soul of your company. Your professional profile needs to tell your readers what your business is all about.

~ It needs to tell the story of your company's vision and mission. What are the dreams you have for your company? What is the purpose of your company?

~ It needs to be about how your company began, how it grew and what it is today. Why did you start your business? How did it begin?

~ It needs to include key personnel. If you aren't the only key player in your company, include a few tidbits about the others. Who are your managers or other key players? What roles do they play?

~ It needs to include product and service descriptions. What types of products and services do you offer and how do these help your visitors solve their problems?

~ It needs to include a sense of the culture surrounding the business

~ It needs to be honest. You need to be honest to establish credibility. Don't embellish! Honesty is always the way to go!

~ It needs to be attention-grabbing

Highly influential persons determining if your company is the one they need and want to do business with, may use your company profile in making that determination. Vendors may also use your company profile as a source of information when you are seeking services, credit, funding, loans or venture capitalists.

It is very difficult to write about yourself or your company. Take it from me, even as a professional writer, even I have trouble when I need to write about my business or myself. Your company profile is more than an autobiography about the owner of the company.

Don't take a chance with your professional profile. If you find it difficult to write about yourself, find a professional to work closely with you to create exactly what you need to portray your company in its best light.

Whatever you do, make certain that your professional profile is well written and polished.

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