The Chiropractic Marketing Lesson You Can Learn From Watching A Popular Romantic Flick!

Let me set the stage a bit for you, without ruining any of the movie, just in case you haven't seen this movie. Richard Gere is a successful attorney, who on the surface looks like he's living the perfect life, but deep down inside lacks fulfillment.

So, in his quest to satisfy his longing for a more exciting existence, he decides to take up ballroom dancing. And, it's on one of his daily subway rides, to and from the office, that he has a powerful realization. "Most men (and women) lead lives of quiet desperation.", he says.

And he's right. Completely. Most people do lead lives of quiet desperation. Most people quietly go through life everyday somewhat bored, not completely fulfilled, kind of like 'half turned on', so to speak.

They may not be outwardly unhappy, walking around with a frown or anything like that, but inside, you better believe most people are desperately crying out for just a little bit more out of life. Just a little more excitement. Just a little more fun. Just a little more romance.

Just a little more of something. Most people want to be woken up. They want to gaze at something fresh on their ride to work. They want to overhear something shocking about their neighbor. They want something new... something else...something to add some more spice.

It's quiet desperation. And it's everywhere. And this is where your chiropractic marketing lesson comes in. Now please pay close attention. Because right here is one of the most powerful chiropractic marketing lessons I could ever teach you. If you can truly grasp this, it can change your life. The average chiropractor reading this will probably shrug this off, thinking it doesn't apply to them. When it does.

Here's the lesson:

Your chiropractic marketing needs to give people a little dose of what their longing for. Something new, different, exciting, loaded with adventure. If the chiropractic marketing materials you put out in front of the average person look like the same old thing they've seen day in and day out for the last 'I don't know how many years', it simply won't get the job done. Chiropractic marketing like that doesn't cut through the clutter. It simply adds to it.

And you've got to swear off that kind of bland, boring, 'plain vanilla' chiropractic marketing forever. Your chiropractic marketing needs to be compelling. It needs to call out for attention. It needs to reach out and grab people by the throat and say, "Hey... here I am... read me...I'm offering you something wonderful!"

It needs to hit a hot button with people. It needs to shake people at their core. It needs to say something that wakes them up. And when you do that, the response you'll get from your chiropractic marketing materials will be overwhelming.

Getting patients will no longer be an issue for you. Not with chiropractic marketing like that. So, stop following the herd. Stop doing what everyone else is doing. And, instead, start creating some chiropractic marketing for your practice that inspires people to action. Get in their heads. Get in their hearts. Do that, and I guarantee you won't even be able to handle the incredible influx of new patients.

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