Why should I have a professional website designed for my business?

There are many reasons why every business should have a website. Þ These days, an on-line presence—with your own domain name provides basic information that establishes credibility—just as a listing in the Yellow Pages shows you are serious about your business.

Þ It’s the best advertising medium available today. A professional website provides exposure of your business for a small initial investment, when compared to other forms of advertising.

Þ Even if your business is local, you can be sure that more of your customers will use the Internet to search for products and services in their local area.

Þ To provide unlimited information about your company: your hours of operation, locations, contact information, and your services/products. Information can be tailored to your target audience and changed as regularly as your business grows.

Þ If your competitors have web sites, people will be visiting them! These people are your potential customers!

Þ People can look at your online information right away when it suits them. People are impatient and impulsive and may not be prepared to wait for your other advertising efforts to reach them.

Þ To provide a map to your business location. Sometimes finding you is the hard part.

Þ To sell your services and/or products. Customers explore alternatives over the web before buying.

Þ To make business information available to customers and clients 24/7.

Þ To reduce costs, show your services/products over the web instead of printing brochures.

Þ To easily publicize specials you are offering. Couple this with e-mail promotion to your existing clients. My business is small. Could a website really be of any benefit? The smaller the business, the more cost effective and useful a website can become. This is because smaller businesses are nearly always at a severe disadvantage when it comes to the budget available for advertising and promotional materials. However, an effective website really can help level the field. To run a successful business you constantly have to think of ways to keep up with the pack or even better, think of a way that you can get the competitive edge on your rivals.

The most important aspect of your business is customer satisfaction. A few years ago a website was a luxury but now people expect that you should have one. The mere fact that you have a website puts you in a different league. It enables you to compete with your competition on a playing field of your choice.

FACT: Local people use the Internet and often go online to get phone numbers, directions and general information.

Americans are spending more time than ever online. 80% of us now spend as much time online as we do watching television.

These same people seem to think that if they can’t find something on the internet, that it doesn’t exist. When looking for a service or a product, they search the internet. They search for reviews, opinions and other sites relating to the provider, so they know if they are going to get good value for their money. Having a website is as essential today as having business cards or a telephone number. An online presence is a necessity these days. If you don’t have a website and your customers can’t get information about your services or products then you’re likely missing out on a substantial amount of potential business.

Your company’s doors will now effectively be open to a global audience: 365 days a year, 7 days a week and 24 hours a day.

Your business is accessible to anyone, anytime and anywhere. A website works for you even when you’re not there. People can go to your website and learn about your business, your services or products, how to get in touch with you and even purchase your services or products.

Should you build and maintain your business Website yourself or pay someone to do it for you? Is building and maintaining websites the key focus of your business? Could your time be better spent doing more important things like running your business? Every minute you spend on tasks that are not related to the key focus of your business is time spent to the detriment of your business.

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